Today’s beauty business appeals for metals to packaging components to make the most impact. To add a look of luxury and an opportunity to communicate brand identity, most beauty companies use metal components of aluminum used as shells, caps, collars, ferrules and other decorative accents. Aerosol cans, bottles, jars and tins can also resort to aluminum as a strong, resilient material.
The most attractive and powerful packages use today what it is called anodized aluminum. Anodized aluminum is an aluminum sheet exposed to an electrolytic passivation process that imparts a tough, hard-wearing protective finish on its surface. During anodizing, the surface of the metal is converted to its oxide. The oxide layers are receptive to any color dye and are extremely wear, corrosion and heat resistant, FDA approved, won’t peel or delaminate. This process gives a metallic look to the package. “Anodizing is a treatment of the surface, which gets very hard and can be colored in almost any imaginable color—matte or shiny. The color is inside the anodizing layer, thus can never wear off. And it still keeps the metallic look in all colors,” said Boris Schafer, director of Seidel’s customer relations in New York.
“The advantage of aluminum is the fact that it can be anodized,” said Schafer. Aluminum cannot be plated, but can be anodized or lacquered to achieve different colors and finishes, which is an advantage over plastic. “A wide variety of finishes can be applied to anodized aluminum”, according to Aviva Himoff, president of Préface Deux.
The anodizing aluminum package has been helping the world’s most trusted brands elevate their packaging to new levels. The men’s line fragrance “Kenneth Cole Black” launched by Kenneth Cole is a good example of the simple shapes that are now popular, noted Eric Bigotte, executive vice president at Axilone USA. The cap uses anodized aluminum, giving a shiny, deep black finish to perfectly match the black glass bottle of the new men’s fragrance. To provide the lightweight aluminum with a more substantial feel, the cap, which includes a PP insert, was assembled with a weight. Black is available in 50-ml and 100-ml sizes, but the cap was produced in only one size and two different sized inserts provide a snug fit on each bottle.
Shanghai Metal Corporation is a leader in anodized aluminum sheet manufacturing with various worldwide applications. To know more about our products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.
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Source: Anomatic.com, beautypackaging.com
Pictures: Anomatic.com, beautypackaging.com
Camilla G.//SMC Editor