They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.
In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.
The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.
Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.
To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.
Tuomas P. // SMC Editor