The World’s Biggest Mobile Fridge Sailed in Paris

The Eiffel Tower, Louvre, Notre Dame, Versailles, Moulin Rouge, those are the places to visit in Paris. In 2009, the city of love also became famous of a creative marketing campaign.

The Korean electronics company LG set up a creative marketing campaign for their ecological fridge. The company, one of South Korea’s largest chaebols, turned a 70 meter container ship into the world’s biggest fridge that sailed up the Seine from Le Havre to Paris between June 22 and June 25. The vessel transported cooking ingredients that the famous 3-star Michelin chef Alain Passard cooked for visiting journalists.

LG’s ecological fridge uses a patented “Linear Compressor” technology that is to lower energy consumption up to 20 percent compared to other conventional fridges. The new fridge technology has also received an A+ rating from the EU.

Refrigerated containers, or reefer containers, are mainly used for shipping temperature sensitive products even with extremely long distances. Reefer container technology enabled for instance the shipping of Camel Milk from the United Arab Emirates to Europe. Please, read the whole story here.

LG converts container ship into a huge advertisement for eco-friendly fridge

As businesses are getting more aware of the benefits of refrigerated containers, new uses for them are emerging. Reefer containers are basically tools that combine mobility and cold chain. One can set up a temperature sensitive business and still vary its location. For example, Atlanta’s Botanical Garden used a refrigerated container to set up a mobile bio-secure research laboratory for their research  on frogs in 2011. Reefer containers are also convenient in, say, open-air events where organizers need to keep their heavy loads of Red Bulls and Coca-Colas chilled all the time.

Like LG, Shanghai Metal Corporation‘s reefer containers also use environmentally friendly and energy efficient technology that generate a really low CO2 footprint. We also apply high standards in their quality assurance. To learn more about our refrigerated containers, please visit our website. Please also follow us on LinkedIn, Twitter, Facebook and Instagram.

Tuomas P. // SMC Editor

Pictures and original stories: Container Technology Inc., SlipperyBrick.com, Gcaptain.com, Btwins.net, Stickboydaily.com,

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Shanghai Metal Corporation

As an integrated global manufacturer, supplier of metal related products and reliable services we dedicate this blog to manifest our interests on different topics that would surely brighten your mind everyday. Each article is suited for every types of reader because we value simplicity as the key to transmit messages. Follow us and stay updated ~! Visit our main website to learn more about us : http://www.shanghaimetal.com/ Our address : 20th Floor Yuan Mansion, 738 Dongfang Road, Shanghai, China 200122 Email : shanghaimetalcorp@gmail.com Skype : shanghaimetal Telephone : +86 21 6875 6127 Monday - Friday : 9am - 5pm Saturday & Sunday : Available by appointment

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