One of the world’s most valuable brands Coca-Cola is utilizing shipping containers in its corporate social responsibility program in developing countries within the bottom-of-the-pyramid (BoP) category. Together with Deka R&D and other major investors including UPS and IBM, the beverage company is installing container kiosks that will provide drinkable water for three billion people in the world that suffer from the lack of it.
These Ekocenters are to provide purified water for communities that have a limited access to safe drinking water. The modularly designed kiosk is made out of a 20 ft shipping container. The container is empowered with Slingshot technology that is responsible for the purification of water.
The kiosk is also meant to generate entrepreneurship in developing countries, especially among women. Along with these kiosks Coca-Cola has also launched their 5by20 program that aims to generate 5 million women entrepreneurs by the year 2020.
As discussed in our previous article about container shops, setting a container kiosk is a considerable business also in developed countries. Coca-Cola has redeveloped the concept and is now using the Ekocenters for offering locally tailored mix of products, services and resources that also include sustainable energy, wireless communications, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development.
This CSR project begun in 2013 as Coca-Cola set up its first Ekocenter in South Africa. The company aims to install 1,500 to 2,000 Ekocenters by 2015 in Africa, Asia and the Latin and North America.
As shipping containers gain more ways of use, we in Shanghai Metal Corporation are also becoming happier in offering our international customers high-quality standardized shipping containers. For details about our large variety of products, please visit our website or just send us an inquiry and our English speaking staff will contact you. Meanwhile please remember to follow us on Twitter, LinkedIn, Facebook and Instagram.
Tuomas P. // SMC Editor