Boom in Billboard Designing

There is an article about architecture that turned a billboards along the road into homes for homeless people in our blog. (read here). An interesting concept that can solve the problem of homelessness in the world. This time Zaha Hadid, well-known architect, rethought roadside advertising with a new billboard design.

Outdoor advertising company JCDeaux asked Zaha Hadid to create a “curved and flowing” billboard for south side of West Cromwell Road that is the main route from Heathrow airport in London. The billboard is housed within twisting bands of thick sheet metal. It is supposed to reduce vehicle headlights and glare from the sunlight. The idea is make steel structure and facade panels integrate into one shell.

A strip of lightning across the curved back of the structure illuminates the pavement. They chose metals as a material for building this structure because it can be pre-fabricated off site in large sections. The screen of this billboard will be available for safety messages, travel updates, also it will show work of local artists, architects and designers. (via Dezeen)

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

Metals can be used in various applications, architecture, design, automotive industry and many others. Shanghai Metal Corporation is one of the leading manufacturer. We provide and supply high carbon special steel and steel pipes and tubes. For more information visit our website or send us inquiry. English speaking staff will guide you further. Download our new application by scanning QR code below and follow us on Social Media platforms.

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Silvia M.//SMC Editor

Read more articles written by this author here.

Credits : dezeen.com, googleimages, wikipedia.org

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