USING SHIPPING CONTAINERS FOR BUZZ MARKETING: UNDER ARMOUR IS FLOATING ON THE THAMES!

Under Armour showed that shipping containers can also be used for buzz brand promotion.Under Armour picture

During recent years, shipping containers have become much more than boxes carrying good all over the world. Even though these containers still account for more than 90 percent of the world trade, they have also been derived in cheap houses, or even works of art. A buzzing clothing brand has just made another innovative use of these metal boxes.

Under Armour, the trendy American sports brand, is known not to do things by halves. Whether it is by their striking and daring designs or their uncompromising TV ads, the brand has excelled in the art of getting attention. One of their last marketing campaign in date has been no exception, as the firm has creating a buzz by using 8 shipping containers making a total of 1,300 square foot to promote its line of products.

This impressive delivery contained shipment products from the brand, and has been carried across the Thames river, including under the mythic Tower Bridge, by a 30-metre long vessel.  The particularity of these containers is that they have been covered by a giant wallpaper featuring impressive oversized pictures of six renowned international rugby players.

After having become popular homes or even restaurants, shipping containers have also shown their possible use in the marketing field! Such containers can be found at Shanghai Metal Corporation, one of the leading businesses in the manufacturing of metalworking industry. We can produce and export the best quality of shipping containers, steel and other metal products, keeping an eye on manufacturing efficiency and environmental sustainability.

Want to know more about our company? Please visit our website and you can follow us on Twitter, Facebook, LinkedIn, and Instagram. Feel free to download our new mobile application by scanning the QR code below.

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Shanghai Metal Corporation

As an integrated global manufacturer, supplier of metal related products and reliable services we dedicate this blog to manifest our interests on different topics that would surely brighten your mind everyday. Each article is suited for every types of reader because we value simplicity as the key to transmit messages. Follow us and stay updated ~! Visit our main website to learn more about us : http://www.shanghaimetal.com/ Our address : 20th Floor Yuan Mansion, 738 Dongfang Road, Shanghai, China 200122 Email : shanghaimetalcorp@gmail.com Skype : shanghaimetal Telephone : +86 21 6875 6127 Monday - Friday : 9am - 5pm Saturday & Sunday : Available by appointment

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