A Russian film company is about to launch a chain of low-cost cinemas in small Russian towns, where such structures are currently in short supply.
Movie theaters are in shortage in Russia. According to the market analysts Movie Research and National Association of Theatre Owners, there is only one movie theater screen for 37,800 Russian citizens on average, compared to one for around 8,000 in the United States. Besides, it is said that 668 Russian towns with a population of at least 50,000 people do not have access to any cinema at all.
To democratize the access to movie theaters, Russian company Teterin Film is about to launch a whole new concept: cinemas out of shipping containers. Such shipping containers are usually used for around 90 percent of today’s global trade, and have seen their popularity increase over the past years. Nowadays, it can provide an affordable housing solution – the idea of one skyscraper out of shipping containers has even be studied ( http://snip.ly/6PEV ) – as well as be used for pop-up stores ( http://snip.ly/RjI8 ), coffee shops ( http://snip.ly/h73b ) or even artistic purposes ( http://snip.ly/hIby ). Under Armour has also recently made an original use of it for marketing campaign ( http://snip.ly/jdWd ) The idea of a cinema may therefore be surprising at first, but the rationale behind it is quite similar to the one of different other projects involving shipping containers.
The first advantage of shipping containers is their versatility and easiness to be set up and customized. Consequently, Teterin Film believes that the construction of such a movie theater will take only two weeks. Moreover, such structures are relatively cheap nowadays, some cargos even preferring to leave it behind at a port in order to spare the costs to carry them back. Therefore, this innovative cinema structure is estimated to cost around USD 295,000, which is far cheaper than a traditional cinema. As a result, tickets will be sold for the equivalent of USD 1.50 to USD 2.40, which is around 2.5 times less than in existing theaters. Finally, shipping containers are also renowned for their quality. Indeed, such containers are built to last around twenty years and be carried all around the world, therefore having to resist all kind of transportation conditions.
Teterin Film is expecting to install such structure in towns with a population of less than 100,000 inhabitants by September next year, starting in the small city of Lyudinovo, in the Kaluga area. Time will tell whether the firm will be able to customize their containers to provide comfortable and agreeable conditions for their customers!
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