Originated as an all bachelors` day, Chinese Singles` Day nowadays became the largest online shopping day all over the world. No matter where do you live, on November 11th you can make the best deals in your life.
You may ask, why November 11th? The answer is obvious – this date consists of four “one”s. At this day youth used to gather around in local restaurants or go shopping, to deaden the feeling of loneliness. Along with the Singles` Day popularity growth, many companies started to do special promotions in order to make more profit.
Seems that nowadays youngsters are not worrying about their status anymore, all they need is shopping! Thousands and thousands of “singles`” are sitting in front of the monitor, waiting for the great sales to start.
What does this day brings to your business? Thanks to Alibaba smart move in 2009 to boost sales, China`s Single Day became a way to show-off one`s consumption power. Such e-commerce platforms as TMall ot Taobao, widely used not only among Chinese people, getting record numbers of transactions. Last year Alibaba recorded $9.3 bn sales, which is 40% then in 2013. With such a sales growth, this year gain shouldn`t be less. The average expected spend among Chinese internet users is 1, 761 rmb, according to Nielsen survey.
Even though Singles` Day is a great opportunity to get once high-priced products for a lower one, there is still a little catch. Since 2013, the number of complaints over the fake online merchandise has increased 356%. That means that 4 out of 10 products are either fake or poor quality. Even if Alibaba promises to solve this situation by employing more monitors and “phantom shoppers”, the chance of paying money for a fake is still pretty high.
Today is the day! Don’t miss the chance. Shanghai Metal Corporation always puts costumers first. SMC is China`s leading manufacturer and supplier of steel, aluminum, copper products and many more. We offer superior quality products for a very reasonable price.
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