The Naked Beer That Will Make Your Mouth Water

Surely a package design tells us more than we could imagine. As the Chinese saying goes “You eat first with your eyes, then your nose, then your mouth”. In the beverage label design this is not different. Wine bottle is usually what gets more attention when it comes to label design, leaving popular small run craft beers behind.

But with US craft breweries embracing aluminum cans the fate of beer cans have changed dramatically. Aluminum is the perfect raw material since it provides a cheap, impact-resistant, recyclable packaging. Protection against light which could spoil the very carefully selected aroma of the beer can be minimized by using aluminum cans. Beverage poisoning when in contact with aluminum is also avoided by a water-based polymer coating process.

As a result of the trend for home breweries and craft beers we have sees an explosion of inventive, creative and original label designs. Following the wave of beer can designs, Russia-based designer Timur Salikhov takes the beer packaging to the next level by introducing the Naked Premium Beer. The idea behind the Naked Premium Beer is to show the beer on the inside of a can. He puts “sweat marks” on the cans, meant to instantly quench thirst in the viewer.

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The Naked Premium Beer is only one out of many examples of clever merchandising strategy. The Naked Premium Beer canister is not a de facto transparent can that has nothing to hide and everything to boast with its appealing cold, delicious and perfect foamy beer. The artist uses printing and visual effect to give a convincing picture of what is inside the Naked Premium Beer. “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”, says Salikhov. So when one looks carefully at the beer can he/she will then realize they have been tricked. But too late unfortunately, after having your mouth water already.

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Other less tricky are the top 10 coolest-looking beer cans from the most artisanal craft breweries to the brewing giants of MillerCoors featured on Thrillist by CraftCans.com guru and Canned! US author Russ Phillips.

Shanghai Metal Corporation offers a wide range of metals such as aluminum, widely used in beer can manufacturing. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: qz.com, adweek.com, thrillist.com, 1adt.com

Camilla G.//SMC Editor

Read more articles by this author here.

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What?! Car Flying Over London?

You probably have seen Smart Cars jumping over a bridge every single day in Rotterdam but I bet you haven’t seen the 2015 Jaguar XE flying over central London in the beginning of this month.

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Jaguar XE leaving its factory in Solihull

In collaboration with the British Royal Air Force Red Arrows Acrobatic Team the car was air-lifted by helicopter in Solihull, where Jaguar’s manufacturers is located and carried along the Thames to Tower Bridge. The car continued its trip on a boat to later on hit the Earls Court, the home of 14 Jaguar debuts since 1935, where it was escorted by two 1960’s Mark II Jaguar Police Cars and welcomed by the 3,000 excited VIP guests.

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Jaguar XE on its way to Earls Court

The show was narrated by English actor, John Hannah and included a star-studded performance lineup including Emeli Sande, The Kaiser Chiefs, Eliza Doolittle, the Royal Ballet, members of the London Philharmonic Orchestra and Max Milner from The Voice.

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David Gandy, Damian Lewis and David Blakeley

What so special about the cutting-edge £30,000 XE sports car is the aluminum-intensive materials used to build the car, making it lightweight, stiff and sleek profile. The aluminum-lighter body makes the car more potential-fuel conscious, which in turn comes in line with efficiency regulations. Other carmakers such as Ford have chosen to use nearly all aluminum metal body in its most profitable vehicle, F150. The fact is aluminum when combined with small amounts of other metals to form and alloy it is actually just as strong as steel.

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Highly aerodynamic and powerful due to it six cylinder motor, Jaguar XE generates 450 pounds-feet of torque, allowing it to go from zero to 100 km/h in less than 5 seconds and hit an electronically limited maximum speed of 155 mph. The XE car has a luxurious interior and advanced infotainment system including an eight-inch touchscreen and a clear graphical interface.

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Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) and other parts widely used in the manufacturing of automobiles. To find out more about us, please visit our WebsiteWordPressLinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21Tradekey or directly at sales@shanghaimetal.com.

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Source and pictures: trendhunter.com, jaguarmena.com, liverpoolecho.co.uk, sgcarmart.com

Camilla G.//SMC Editor

Money Is So Over: Pay With Tweets

Hub of a number of astonishing fashion and high-tech trends such as CityCharger, New York City has once more set a new thing: the pop-up tweet shop. At the Marc Jacobs Tweet shop in SoHo at 462 West Broadway customers could pay in tweets at the check-out counter. The shop in NYC was the first one to successfully create a social buzz around fashionistas and media-savvy shoppers, followed by a Convent Garden pop-up shop in London last month.

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Put up to last a couple of days the lounge-inspired pop-up shop features apart from a lounge area, photo booth, vine booth, food, drinks, free Wi-Fi, and nail bar, all accompanied by the skills of DJ Jilly Hendrix. Goodies such as mini-fragrances, clothing and accessories could be purchased and paid in form of tweets, Facebook or Instagram posts followed by the hashtag #MJDaisyChain. To enhance the social campaign MJ store is also giving handbags as rewards to best Instagram photos.

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This is not the only social marketing campaign to use exquisite forms of currency in exchange for goods. McDonald’s Stockholm has also set a new trend by accepting recycled cans as payment for burgers. Linked to a more “proud” cause, McDonald’s social campaign can be said to have a deeper purpose behind it unlike MJ pop-up stores that mainly aim at creating a social buzz among their consumers and admirers.

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Shanghai Metal Corporation, a specialist manufacturer and trader of metal products, doesn’t accept social currency for the moment. But you can find us on WordPress, LinkedIn , Twitter , Facebook  and Instagram. To find out more, please visit our Website, Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21Tradekey or directly at sales@shanghaimetal.com.

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#BuildingValueAcrossTheGlobe

Sources and pictures: fashionista.com, timeout.com, psfk.com, graphiquefantastique.com, simplyq.com, mdgadvertising.com, mdgadvertising.com, luxury-insider.com

Camilla G.//SMC Editor

 

Play A Coke Lyric With Your Coke Bottle

It’s been 35 years since the Coca-Cola Company has been present in China. The company’s re-entry in China in 1979 followed the country’s economic opening after the Communist Party’s takeover. During the three decades of communism there were no foreign brands on Chinese soil. What existed of the Coke’s bottlers in 1949 were nationalized, and turned into the beverage of elites, which one could found at a few remaining exclusive hotels, if lucky enough.

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Today, China is the company’s third-largest market, after the US and Mexico, respectively, to be its biggest any day soon. To create the company’s newest the Coke Lyric bottle campaign, Coca-Cola partnered with Isobar, a digital marketing agency. The new campaign features a QR code on the Coke bottle which can be scanned in WeChat in order to activate a short clip of the same lyrics on the bottle. Once scanned, the song can also be shared with friends on WeChat and other social platforms.

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Coca-Cola has been taking advantage of social media and digital technology to help consumers connect with the brand, which ultimately increase sales. Isobar is calling these new digital objects ‘Musicons’, for musical emoticons. “The new ‘Musicons’ are to songs what tweets are to blogs. Sometimes a soundbite says it better,” said Tim Doherty, chief creative officer of Isobar China.

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Embedding lyrics on Coke products is the new addition this year, following last year’s Nickname Coke campaign in China, where consumers had to decide which nickname to give to which person – “whatever nickname bottle you received, signaled how people identify you”, added Doherty.

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Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (external Web site or social media page), where brands can exhibit a mix of content that showcases product use, perks or contests.

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Shanghai Metal Corporation is proud to announce our newest mobile app by scanning our QR code.  o find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

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Sources: mobilemarketer.com

Pictures:

 

Camilla G.//SMC Editor

Kuala Lumpur: Sky Scrapers of Steel

The Sky line of Kuala Lumpur, Malaysia is known throughout Asia and indeed the World for its iconic landmarks. But perhaps what is less well known is what exactly is holding one of Asia’s world city’s tallest buildings peering skywards.

A prime example of the architectural triumphs of KL’s downtown is the Petronas twin towers. When construction was completed in 1996 and officially speaking between the periods of 1998-2004 they were the tallest buildings in the world standing at 451.9m (1483ft).

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The other most prominent feature of the city’s skyline is the Kuala Lumpur Tower, with a less extreme height but arguably more iconic shape this tower reaches a height of 421 meters at its peak. Purposefully designed to provide KL with better telecommunications with its aerial its bubble also houses an observation deck, bar and revolving restaurant. Holding both of these impressive structures together and with such great strength is galvanized steel. For durability and strength both structures use this material extensively throughout, with it being hot-dip galvanized and then duplex coated.

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Shanghai Metal Corporation offers steel in a multitude of forms that can be used to satisfy the applications mentioned above. These include galvanized steel coils, strips, sheets, plates, wire, pre-painted steel, roofing material (in a number of profiles) as well as steel grating, stainless steel and copper.

To find out more about these products or to discuss customization and individual requirements please visit our website Here. For more updates on this and other exciting developments follow us on FacebookInstagram, Twitter & Linkedin. Otherwise use your smart device to scan the QR code below and connect with us.

 

Dominick F.// SMC Editor

Sources; GalvaCo, A Couples Odyssey, The Conversant Traveler

3 Funniest Animal Escape Videos

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Since animals rule the internet, it may be smart for you to learn another skill from them – escape artistry. Here are SMC’s picks for the top 3 funniest animal escape videos trending this year:

1) Animal Escapees That Can’t Be Tamed:

2) Baby Panda Falls Out Of Cage (Chengdu, China):

3) German Shepherd Escape Prank:

Fences aren’t always necessary, but they can be important for helping your pet learn boundaries. For some ideas on how to safely keep your friend contained when they need to be, why not use Shanghai Metal’s steel wire for pet cages? As an ISO 14001 (International Quality Management System) Company and recipient of the “Star Enterprise Award,” Shanghai Metal Corporation prides itself on exceeding international standards of quality and reliability. We guarantee the best prices, quality support, and fast delivery. To find out more, please visit our Tumblr, WordPress,  LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

You can also read more articles by our team at SMC:

What Hollywood Finally Got Right About Science

 How To Make A Statement At Business Networking Events

Foods That Grow In Surprising Ways

Women’s Gifts To The World

Woman Addicted To Eating Mattresses

A World Without Mirrors – What Would Change?

Man Of Steel: Why It Wasn’t Called ‘Superman’?

Top 4 Funniest Airplane Stories

The Aftermath Of The BP Oil Spill

Who To Blame (Or Thank) For Your Braces

3 Most Creative Statues

How To Do A Better Job Than Jack

Get Your Own DeLorean Time Machine

4 Strange Stockpiling Panics

Live Clean Or Die Hard

Top 3 Ammunition Alternatives

Top 10 Countries For Internet Speed

Drunk Man Found In Container Bound For The USA

Containers – The New Political Soapbox

Move Along Airplanes – Submarines Overtake Travel

Thor’s Hammer: The Science

Shipping Container City – Shanghai Immigrant’s Homes

Can You Do A 360 Degree Loop On A Swing Set?

Become Bullet Proof …Using Water

Counterfeit Money Cases

LEGO Lands On British Shores

Innovative Uses of Soap

Air Quality – What Can Be Done?

Team Building Exercises – A New Spin

How Much Petrol Costs Internationally

The Antarctican Training Programme – Could You Make It?

What Is The Mirror Paradox?

Do Oil Discoveries Cause Conflict?

Should We All Switch To Cycling?

Where Did ‘Loom Bands’ Come From?

Are You Apocalypse Ready?

Could You Abseil Down Big Ben?

Building Your Dream Kitchen

How A Tiny Anchor Can Hold A Whole Ship

Did You Know There Are 14 Kinds Of Spoon?

How To Make A Statement At Business Networking Events

How Do Telephones Actually Work?

Top 5 Funniest Airplane Stories

To Escalate Or Not To Escalate? That Is The Question

Revising The Facts – Car Fatalities Are Actually Falling

Like To Get A Souvenir From The USA – Why Not A 335 Metre Steel Bridge?

Are Locks As Easy To Pick As In The Movies?

Modernity In Cinema-Friend Or Foe?

How To Survive an Elevator Crash

Umbrellas – Can You Guess Where They Are From?

Pylons – The Under Appreciated Life Bringer

Imagine A Summer Without Air Conditioning

The Secret To The Perfect Shave – Stainless Steel Razors

Man Of Steel: Why It Wasn’t Called ‘Superman’ 

The Science Behind Saw – Could It Really Have Cut Through Bone?

What Hollywood Finally Got Right About Science

Modern Metal Revamps Ancient Weapons

Why You Should Thank Carbon Steel for Your Flavorsome Stir Fry

Good News for China’s Steel Sector

Quiz – How Much Of Your High School Chemistry Do You Remember?

How You Can Get Your Own Game Of Thrones Valyrian Style Blade

Tired Of Wasting Money On Expensive Morning Coffees? Why Not Invest In A Stainless Steel Coffee Maker

Is Stainless Steel Really Stainless?

 

Sources: New Dog World, Huffington Post, People pets, Youtube.com

 

Siobhan R.// SMC Editor

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Meet Our CEO Mr. Bryan Wang

As a proven leader and strategic thinker, Mr. Bryan Wang has been leading Shanghai Metal Corporation for roughly fourteen years now. Throughout his journey, Mr. Wang has learned many valuable things about the role of leadership and the evolution it has taken. Passionate about business, more specifically the business of world’s best steel products, Mr. Wang is driven by the belief of a customer-driven culture, as well as the principle of supporting and promoting the professional development of the employees at SMC.

We met Mr. Wang for a brief interview to ask him questions to understand better his role as a decision-maker, leader and a respected role figure for people starting out in their career life. Below you can read the extract of the interview.

How do you know that you are leading well?

It is the company’s profit that tells me if we are doing well or not. If the profits get better it means that we are doing good. Also, I look if people are happy. It is very important to me that everybody is happy because if they happy, they work better. So I am always looking out for the working environment, for example, if they like the afternoon tea that we provide, I am happy. Also, I am always thinking how to make things fair to everyone, as well as productive and effective for us. They should be compensated for the hard work they have done.

How do you know that you have made the right decision?

My brain is little, that is why I need more people to help me, to help SMC. Actually I need people who could help from inside their hearts. I am the kind of person who always support people, and I also expect constructive discussions so we could learn from each other. That is actually the role of a manager, to help other people to reach the goal set for the team. They are supposed to work as a team and support each other. But I also think that a good manager should also help each one to reach his/her own success because it is very important to become successful and I want my employees to be very successful. I am learning every day with everybody working here. Every day. From this learning process I could also see who is good and who needs more support. And finally, when I spot a problem in the company for example SMC getting more competition, it is time to act upon it and try to revert the situation so we acquire a more favorable position in the market.

How have the foreign interns helped your company as a whole?

I see the foreign internship program as a window, a motor, an engine to help SMC build an international image all over the world. The way I see them is a source of good and fresh ideas. And I think this is very important in the company. Ideas. Of course not all ideas are good, but I hear all of them and then evaluate each one of them. What I expect from them is that they understand how SMC works. I mean, they have to grasp how the system works here, especially in the beginning. That is important so that business and daily tasks could run smoothly. I am also concerned if they are happy and if they are doing a good job. On the other hand, I think the local people need to change a little bit to accommodate the foreign interns in to the local habits.

What do you look for in a good candidate to work at SMC?

I look for people who are hard working, who contributes to the company, and have good results. Especially in the beginning, when you have to pay more attention to learn all the new things about the company, it is important to follow the company’s rules. Of course you can think about our process and make recommendations and suggestions in order to change what has not been working well. We have our KPI metrics to see who is doing well and who is not. We need good people, the ones who think about the company in the long-term. I am always following each one’s performance, but I also have an immediate sense of how a person is by just talking to this person for one minute. One minute is all it takes to know how a person is.

What is the secret behind the success at SMC?

Openness and fairness. These are the secret behind the success at SMC. I appreciate everyone’s suggestion. And to me this is the best way to find out what the problems in the company are. I won’t know what the problems are if you don’t tell me. That is why I think it is important to have an open and fair conversation so we could spot any problem or things that are running perfectly in the company, hence act immediately.

Can you give any tips for people starting out?

In the beginning you have to work very hard and follow people’s and company’s instructions. This is relevant in order to understand how the process works as a first step. After that, you have to think and reflect on what you have seen and give a clear reason to what and how things could be better. Smart thinking is important. Also, you have to look after the places you worked at. For example, if you come to leave the company one day, it is not good for this person to talk bad things about the company that he/she just left. Hurting the image or reputation of the company is not seen as a good quality in a person who does that. One good thing is to always look at the bright side, what you learned while you were working there, and appreciate the opportunity and the lessons learned. Say thank you is a way to appreciate things in life. Finally, you have to be honest and trustful. No company wants to hire people who do not have these qualities. So those are the aspects that one must look at once starting out in their career life.

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Shanghai Metal Corporation (SMC) serves the world’s businesses as an integrated global manufacturer, exporter, and supplier with offices and subsidiaries located throughout Asia, Europe, Australia, and the Americas. SMC manufactures a wide-array of value-added Metal Products, Building Systems, Shipping Containers, and Machinery. Just as crucial to this leadership is our commitment to environmental stewardship and sustainability, safeguarding our planet for our family and friends across the globe, which embodies our company’s commitment to Building Value Across the Globe.

To find out more, please visit our websiteLinkedInTwitter, Facebook and Instagram. Or you could try our new mobile app by scanning our QR code

You can also read more articles by our team at SMC:

Shanghai Metal Corporation: Building Value Across the Globe

Multiculturalism in the Workplace

Shanghai Metal Corporation Welcomes Our July Interns!

SMC explains why Logistics is Fundamental to Supply Chain Success 

SMC Welcomes International Interns

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Camilla G.//SMC Editor 

A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

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In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

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The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

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Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

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SMC #BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original stories:  Toxel.com, Adsoftheworld.com, Jalopnik.com

Shanghai Metal Corporation: Building Value Across the Globe

“The customer is always right” is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the life blood for any business. Understanding the importance of good customer service is essential for a healthy business in creating new clients, keeping loyal patrons, and developing referrals for future customers.

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A key component of customer service is establishing a trusting relationship. This is done by engaging in dialogue with customers and listening to them. According to Forbes, customers are likely to have specific questions, concerns or complaints about a product or service. Companies that take the time to be responsive to their customers benefit by receiving referrals and positive reviews. Hence having open and honest conversations with your customer is a proven way to grow a business into a trusted brand.

It can be said that customer service is what makes or breaks a company. At Shanghai Metal Corporation, our vision is simple: Best Service, Effective Management, Rigorous Craftsmanship, and Taking Steps to World-Class Standard. As you can see, we put customer service above all else.

4When the Marketing Department sat down with our CEO Mr. Bryan Wang, we asked him what the secret behind the success at SMC was. His response was just as simple as the corporate image; Openness. Again and again employees hear Mr. Wang express his beliefs of “putting everything out on the table”. This implies that internally, a team effort is put into practice on a daily basis and managers work to help all individuals reach their own success. Externally, this means being available to customers whenever they need support. For example, SMC added an online service pop-up on the company website where users can conveniently type messages directly to the Sales Department whenever issues arise.

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Being available to serve customers is what the company is committed to doing. Clients travel thousands of miles to come visit the infamous city of Shanghai which is known today as a global financial center and tour our headquarters in Pudong, where all the business takes place. We believe that successful business interactions take place when they are deeper than emails and more about face-to-face relations.  SMC strives to provide the best customer service from production to after-sales to ensure our clients can get all the supports they need. By doing so, we are continuously working to be a trusted and responsible contributor to society.

Shanghai Metal manufactures value added steel products to the highest standard, and with a commitment to customer service. To find out more, please visit our websiteLinkedInTwitter, and Facebook. Or you could try our new mobile app by scanning our QR code.

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Kristie K & Siobhan R. // SMC Editors