Hub of a number of astonishing fashion and high-tech trends such as CityCharger, New York City has once more set a new thing: the pop-up tweet shop. At the Marc Jacobs Tweet shop in SoHo at 462 West Broadway customers could pay in tweets at the check-out counter. The shop in NYC was the first one to successfully create a social buzz around fashionistas and media-savvy shoppers, followed by a Convent Garden pop-up shop in London last month.
Put up to last a couple of days the lounge-inspired pop-up shop features apart from a lounge area, photo booth, vine booth, food, drinks, free Wi-Fi, and nail bar, all accompanied by the skills of DJ Jilly Hendrix. Goodies such as mini-fragrances, clothing and accessories could be purchased and paid in form of tweets, Facebook or Instagram posts followed by the hashtag #MJDaisyChain. To enhance the social campaign MJ store is also giving handbags as rewards to best Instagram photos.
This is not the only social marketing campaign to use exquisite forms of currency in exchange for goods. McDonald’s Stockholm has also set a new trend by accepting recycled cans as payment for burgers. Linked to a more “proud” cause, McDonald’s social campaign can be said to have a deeper purpose behind it unlike MJ pop-up stores that mainly aim at creating a social buzz among their consumers and admirers.
Shanghai Metal Corporation, a specialist manufacturer and trader of metal products, doesn’t accept social currency for the moment. But you can find us on WordPress, LinkedIn , Twitter , Facebook and Instagram. To find out more, please visit our Website, Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21, Tradekey or directly at email@example.com.
Sources and pictures: fashionista.com, timeout.com, psfk.com, graphiquefantastique.com, simplyq.com, mdgadvertising.com, mdgadvertising.com, luxury-insider.com
Camilla G.//SMC Editor