digital marketing – Shanghai Metal Corporation

Hub of a number of astonishing fashion and high-tech trends such as CityCharger, New York City has once more set a new thing: the pop-up tweet shop. At the Marc Jacobs Tweet shop in SoHo at 462 West Broadway customers could pay in tweets at the check-out counter. The shop in NYC was the first one to successfully create a social buzz around fashionistas and media-savvy shoppers, followed by a Convent Garden pop-up shop in London last month.

Put up to last a couple of days the lounge-inspired pop-up shop features apart from a lounge area, photo booth, vine booth, food, drinks, free Wi-Fi, and nail bar, all accompanied by the skills of DJ Jilly Hendrix. Goodies such as mini-fragrances, clothing and accessories could be purchased and paid in form of tweets, Facebook or Instagram posts followed by the hashtag #MJDaisyChain. To enhance the social campaign MJ store is also giving handbags as rewards to best Instagram photos.

This is not the only social marketing campaign to use exquisite forms of currency in exchange for goods. McDonald’s Stockholm has also set a new trend by accepting recycled cans as payment for burgers. Linked to a more “proud” cause, McDonald’s social campaign can be said to have a deeper purpose behind it unlike MJ pop-up stores that mainly aim at creating a social buzz among their consumers and admirers.

Shanghai Metal Corporation, a specialist manufacturer and trader of metal products, doesn’t accept social currency for the moment. But you can find us on WordPress, LinkedIn , Twitter , Facebook and Instagram. To find out more, please visit our Website, Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21, Tradekey or directly at sales@shanghaimetal.com.

#BuildingValueAcrossTheGlobe

Sources and pictures: fashionista.com, timeout.com, psfk.com, graphiquefantastique.com, simplyq.com, mdgadvertising.com, mdgadvertising.com, luxury-insider.com

Camilla G.//SMC Editor

It’s been 35 years since the Coca-Cola Company has been present in China. The company’s re-entry in China in 1979 followed the country’s economic opening after the Communist Party’s takeover. During the three decades of communism there were no foreign brands on Chinese soil. What existed of the Coke’s bottlers in 1949 were nationalized, and turned into the beverage of elites, which one could found at a few remaining exclusive hotels, if lucky enough.

Today, China is the company’s third-largest market, after the US and Mexico, respectively, to be its biggest any day soon. To create the company’s newest the Coke Lyric bottle campaign, Coca-Cola partnered with Isobar, a digital marketing agency. The new campaign features a QR code on the Coke bottle which can be scanned in WeChat in order to activate a short clip of the same lyrics on the bottle. Once scanned, the song can also be shared with friends on WeChat and other social platforms.

Coca-Cola has been taking advantage of social media and digital technology to help consumers connect with the brand, which ultimately increase sales. Isobar is calling these new digital objects ‘Musicons’, for musical emoticons. “The new ‘Musicons’ are to songs what tweets are to blogs. Sometimes a soundbite says it better,” said Tim Doherty, chief creative officer of Isobar China.

Embedding lyrics on Coke products is the new addition this year, following last year’s Nickname Coke campaign in China, where consumers had to decide which nickname to give to which person – “whatever nickname bottle you received, signaled how people identify you”, added Doherty.

Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (external Web site or social media page), where brands can exhibit a mix of content that showcases product use, perks or contests.

Shanghai Metal Corporation is proud to announce our newest mobile app by scanning our QR code. o find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook and Instagram. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Sources: mobilemarketer.com

Pictures:

Camilla G.//SMC Editor