Boom in Billboard Designing

There is an article about architecture that turned a billboards along the road into homes for homeless people in our blog. (read here). An interesting concept that can solve the problem of homelessness in the world. This time Zaha Hadid, well-known architect, rethought roadside advertising with a new billboard design.

Outdoor advertising company JCDeaux asked Zaha Hadid to create a “curved and flowing” billboard for south side of West Cromwell Road that is the main route from Heathrow airport in London. The billboard is housed within twisting bands of thick sheet metal. It is supposed to reduce vehicle headlights and glare from the sunlight. The idea is make steel structure and facade panels integrate into one shell.

A strip of lightning across the curved back of the structure illuminates the pavement. They chose metals as a material for building this structure because it can be pre-fabricated off site in large sections. The screen of this billboard will be available for safety messages, travel updates, also it will show work of local artists, architects and designers. (via Dezeen)

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

Metals can be used in various applications, architecture, design, automotive industry and many others. Shanghai Metal Corporation is one of the leading manufacturer. We provide and supply high carbon special steel and steel pipes and tubes. For more information visit our website or send us inquiry. English speaking staff will guide you further. Download our new application by scanning QR code below and follow us on Social Media platforms.

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Silvia M.//SMC Editor

Read more articles written by this author here.

Credits : dezeen.com, googleimages, wikipedia.org

Container Shops – The New Hot Trend in Modern Retailing!

Conventional retailing includes setting up a store in a fixed location and paying the rent for the use of the real estate. Modern retailing on the other hand, is mobile, meaning that instead of waiting for the customers to come to you, you will be able to easily relocate your business closer to your customers. This simple procedure is going mainstream and it can only be done with shipping containers. Boxman Studios have listed some benefits of container stores.

Wherever there is a container pop-up store there is always crowd, there is no question about that. This phenomenon has been proven by various consumer brands including Nike that “just did it” and designed a shipping container to reach its lacrosse market, making 38 stops in 52 days across the U.S. You can read the whole story in Box Man Studios’s article.

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Another reason why container pop-up stores attract consumers is that they are equipped with electricity generators that can be used to set up Wi-Fi hotspots. While surfing online they can also admire ads on containers’ vertically extended walls and perhaps scan your company’s QR code with WeChat.

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What’s more, container pop-up stores are 100 % customizable. Containers come with various kinds of door solutions, letting companies customize to pop-up stores according to their brands.

adidas shipping container pop up Boston Marathon Boxman Studios 13 adidas shipping container pop up at Boston Marathon, by Boxman Studios

Adidas also executed a successful pop-up campaign in 2012’s Boston Maraton where it attracted many people among 27,000 runners. The German sports brand also showed its creativity by bringing  a shoe box shaped container store to Chicago’s Lollapalooza music festival in 2010.

lacoste LIVE shipping container pop-up shop at coachella

Especially clothing companies are going for pop-up retailing. Besides Nike and Adidas, also Lacoste and Uniqlo have had their container shops to visit California and New York.

shippingsubway

Generator enabled and refrigerated containers have also made it possible for restaurant businesses to step in the pop-up business. During the construction of the new World Trade Center in New York City, the fast food chain Subway offered the workers an exclusive Subway store consisting of three stacked containers moved higher and higher up the building as the building grew. Starbucks has also opened some innovative drive-thru container stores across the U.S.

Shanghai Metal Corporation is a proud provider of shipping containers that can be used as homes, hotels, offices or pop-up shops. Our website offers a detailed description of our containers and container houses. Besides visiting our site, please also remember to follow us on Facebook, Twitter, Instagram and LinkedIn. Please also try our new mobile application by scanning our QR code with your tablet or mobile phone.

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Tuomas P. // SMC Editor

Pictures and original articles: Illy pop-up café in Melbourne, Archiexpo.com, Retaildesignblog.net, Designboom.com, ContainerTech.com, Starbucks newsroom, Boxman Studios, Eventmarketer.com

A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

smartcarMain

In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

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The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

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Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Pictures and original stories:  Toxel.com, Adsoftheworld.com, Jalopnik.com