Cheers To The Naked Greener Coke Can!

Imagine a time when we recycle all aluminum cans in the world. Now imagine a time when all aluminum cans are “greener” than they claim to be. That is what the Ryan Harc design studio had in mind when a Coca-Cola can was re-created without toxic paint that tends to sink into the metal.

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Being a leader in the soft drink industry and having the US as the largest market, followed by Mexico and China, the Coca-Cola Company owns the most innovative marketing campaigns worldwide. We saw the latest marketing campaign launched in China, Coke Lyric bottle, and Chok, the so-claimed best marketing campaign in over 35 years released last year in Hong Kong, reaching the top of the local app downloads for iOS in a single day, 380,000 downloads in one month, and over 9 million total views for the television commercial.

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Although seen as an innovative player in the marketing space the Coca-Cola Company has yet a lot to catch up on the sustainability side. It is true that the aluminum cans are 100% recyclable, but it does not mean that the cans are as green as they could be. The current design favoring flashy colors uses toxic ink that tends to seep into the metal. What the consumers don’t realize is that the memorable experiences promoted by the marketing efforts tag along the risks for their own health and the environment that surrounds them.

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In an endeavor to address such an issue, the NY-based Design studio Ryan Harc created a colorless can design that will reduce the cost of recycling and pollution. At least elegant, the minimalist touch given to the Coke can uses a pressing machine to insert a convex logo as an alternative to the colorfully toxic sprayed can.

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The gains in environment benefits when skipping painting are huge if looked from the right perspective. Based on Alcoa statistics for aluminum can recycling, over 112 billion aluminum beverage cans are sold per year in the USA alone. But before aluminum cans can be recycled, the coating that goes on the cans to make them more beautiful and appealing on the shelves must first be produced, which in other words means CO2 emission by thermal or chemical burn-off. According to a report examining the potential coatings market opportunity for soy-based products estimates that 33 million gallons of coatings are sold per year in the US (2007 data).

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Although only present in the design studio, the colorless pressed cans could also become a real product along with last summer’s Coca-Cola’s refreshing Ice Bottle packaging. Introduced in Cartagena, Colombia, consumers were seen enjoying a bottle of Coke direct out of ice instead of plastic or glass bottles; very practical, innovative and eco-friendly Coke packaging as the Ice Bottle melts away right after use.

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Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

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Sources: gamification.co, trendhunter.com, psfk.com, treehugger.com

Pictures: bevreview.com, greenerpackage.com

Camilla G.//SMC Editor

Recycled Aluminum Pulltabs Made Popular By The Brazilian Cooperative “Escama Studio”

Craft cooperatives, also known as social enterprises, are now finding new means to empower members of their communities to earn money.

“Escama Studio”, which means fish scales in Portuguese, is a Brazilian craft cooperative offering women in the ‘satellite cities’ of Brasília business practices in hand production of bags using recycled aluminum pulltabs as main raw material.

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Escama Studio’s craftwomen

The craftswomen receive business training and are fairly paid for their piecework with a price set by the cooperative. Escama’s purses are as ethical and eco-friendly as they are made entirely from recycled materials – some of the bags uses over 700 aluminum pull-tabs recycled from soda cans in Brazil. Each piece comes with a hang tag bearing the signature of the person who made it. On their website the artist profiles and picture are made available to the public, where you could leave a message to the artist.  In addition, Escama donates 3 percent of gross annual sales directly back to the cooperatives.

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Escama Studio’s handbags and their respective craftwomen’s name
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“Stay-on-tab” pulltab version used in the production of handbags

The majority of the beverage cans’ pulltabs used in the production of the eco-friendly handbags are made of aluminium (75 percent). Another more rare material used to produce pulltabs is tin-plated steel, which accounts for the rest of the worldwide production of pulltabs (25 percent). These pulltabs are known as “stay-on-tab”, invented by Ermal Fraze and Omar Brown. The “stay-on-tab” version features the “easy-open ecology end” which replaced old plain lids (known as shells) in order to reduce injuries and roadside litter caused by removable tabs. The mechanism uses a separate tab attached to the upper surface as a lever to depress a scored part of the lid, which folds underneath the top of the can and out of the way of the resulting opening.

Worldwide production for all beverage cans is approximately 475 billion cans per year worldwide, 100 billion per year in the US, 52 billion per year in Europe, growing about 3 percent annually. Recycling the aluminum pulltabs is definitely a clever and very creative way that actually makes you feel like you are doing something positive for the planet.

Shanghai Metal Corporation does not take any part in the handbag purchase. We are proud of initiatives such as Escama Studio as an empowering cooperative bringing hope and happiness to the community and the society as a whole.

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Escama Studio’s handbag collection

Shanghai Metal Corporation offers a wide array of aluminum sheet (aluminum plate) used in the production of beverage can, caps and ring-pull. For our full list of products that we offer check out our website here. Be sure to join the conversation in our LinkedIn group, Facebook, and Twitter. Try also our new mobile application by scanning the QR code below.

You can also read more articles by our team at SMC:

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Sources: inhabitat.com, Wikipedia

Pictures: escama.com

Camilla G.//SMC Editor