The Naked Beer That Will Make Your Mouth Water

Surely a package design tells us more than we could imagine. As the Chinese saying goes “You eat first with your eyes, then your nose, then your mouth”. In the beverage label design this is not different. Wine bottle is usually what gets more attention when it comes to label design, leaving popular small run craft beers behind.

But with US craft breweries embracing aluminum cans the fate of beer cans have changed dramatically. Aluminum is the perfect raw material since it provides a cheap, impact-resistant, recyclable packaging. Protection against light which could spoil the very carefully selected aroma of the beer can be minimized by using aluminum cans. Beverage poisoning when in contact with aluminum is also avoided by a water-based polymer coating process.

As a result of the trend for home breweries and craft beers we have sees an explosion of inventive, creative and original label designs. Following the wave of beer can designs, Russia-based designer Timur Salikhov takes the beer packaging to the next level by introducing the Naked Premium Beer. The idea behind the Naked Premium Beer is to show the beer on the inside of a can. He puts “sweat marks” on the cans, meant to instantly quench thirst in the viewer.

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The Naked Premium Beer is only one out of many examples of clever merchandising strategy. The Naked Premium Beer canister is not a de facto transparent can that has nothing to hide and everything to boast with its appealing cold, delicious and perfect foamy beer. The artist uses printing and visual effect to give a convincing picture of what is inside the Naked Premium Beer. “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”, says Salikhov. So when one looks carefully at the beer can he/she will then realize they have been tricked. But too late unfortunately, after having your mouth water already.

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Other less tricky are the top 10 coolest-looking beer cans from the most artisanal craft breweries to the brewing giants of MillerCoors featured on Thrillist by CraftCans.com guru and Canned! US author Russ Phillips.

Shanghai Metal Corporation offers a wide range of metals such as aluminum, widely used in beer can manufacturing. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: qz.com, adweek.com, thrillist.com, 1adt.com

Camilla G.//SMC Editor

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The Lux Device That Froths Your Beer To Perfection

To beer enthusiasts a head of foam is not only an aesthetic element. The foam carries a ‘trigeminal’ sensation, which gives a completely different mouth feel and body to the beer. Like capsaicin, the compound responsible for chillies’ spiciness or menthol for its cooling sensation and the fizzy feeling of carbonated beverages. Beer foam is carbonation in other words, hence a trigeminal sensation –  so it’s a tactile like you feel.

Tricks to give the perfect foam to your beer involve creating bubbles by briskly pouring the drink into the glass with a bit of splash. Although this process will give you foam, it will be destroyed by big bubbles and low density. Another trick is to add CO2 in the beer or, for a more creamy foam, nitrogen gas and nitrogen will also work wonders by “softening” the overall palate.

Rather complicated to DIY at home, Danish design studio Norm Architects (for the design brand Menu) just made your life even better. They created the Beer Foamer that separates the foam-making process from the pouring process, in order to give you that creamy, fluffy, crisp and dense feel of foam.

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The device is copper-plated and takes inspiration from the large boilers used in old beer breweries, while the bottom container is made of shatterproof glass. How it works? You pour approximately one centimeter of beer into the bottom of the transparent glass container, press the button and wait 20 seconds while a battery-powered whisk froths up the liquid. Then you pour the freshly frothed foam onto your beer.

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The Beer Foamer promises you to the precious bubbles that release the different aromas which beer makers put so much effort on as they can alter the perception of any given beer.  Well, it’s Friday today anyways so why not try it out?

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Shanghai Metal Corporation offers a wide range of metals such as copper, widely used in varying artifacts. To find out more, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 ,Tradekey or directly at sales@shanghaimetal.com.

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Source and pictures: wbur.org, foodnavigator-usa.com, urdesign.it, urdesignmag.com

Pics: dezeen.com, brewsnews.com.au

Camilla G.//SMC Editor