Boom in Billboard Designing

There is an article about architecture that turned a billboards along the road into homes for homeless people in our blog. (read here). An interesting concept that can solve the problem of homelessness in the world. This time Zaha Hadid, well-known architect, rethought roadside advertising with a new billboard design.

Outdoor advertising company JCDeaux asked Zaha Hadid to create a “curved and flowing” billboard for south side of West Cromwell Road that is the main route from Heathrow airport in London. The billboard is housed within twisting bands of thick sheet metal. It is supposed to reduce vehicle headlights and glare from the sunlight. The idea is make steel structure and facade panels integrate into one shell.

A strip of lightning across the curved back of the structure illuminates the pavement. They chose metals as a material for building this structure because it can be pre-fabricated off site in large sections. The screen of this billboard will be available for safety messages, travel updates, also it will show work of local artists, architects and designers. (via Dezeen)

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

JCDecaux Advertising Sculpture by Zaha Hadid Architects
via dezeen

Metals can be used in various applications, architecture, design, automotive industry and many others. Shanghai Metal Corporation is one of the leading manufacturer. We provide and supply high carbon special steel and steel pipes and tubes. For more information visit our website or send us inquiry. English speaking staff will guide you further. Download our new application by scanning QR code below and follow us on Social Media platforms.

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Silvia M.//SMC Editor

Read more articles written by this author here.

Credits : dezeen.com, googleimages, wikipedia.org

5 Most Creative Billboard Adverts

Usually billboards tend to fade into the background. However, these advertisers have thought outside the box to grab your attention:

Corona

corona

Y&R/ NFS

Y&R

Boost

Boost

IBM

ibm

Economist

 economist

Shanghai Metal produces the stainless steel composite panel for billboards. As an ISO 14001 (International Quality Management System) Company and recipient of the “Star Enterprise Award,” Shanghai Metal Corporation prides itself on exceeding international standards of quality and reliability. We guarantee the best prices, quality support, and fast delivery. To find out more, please visit our Website or send your inquiry here. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Sources: Buzzfeed, College Humor

Siobhan R.// SMC Editor

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Pay For Your Burger With Recycled Cans

Recycled aluminum cans have never been so wanted these days. Coca-Cola is the greater innovator when it comes to marketing campaigns such as China’s Coke Lyrics and now the partnership with McDonalds’ Australia, Coke Rewards, giving away rewards as you collect tokens.

coke-rewards

Now McDonald’s takes one step further as an effort to get its fair share in this endless social marketing industry. Following an eco-conscious marketing move, McDonald’s in Stockholm is using recycled cans as currency in exchange for burgers. Part of an interactive campaign designed to the food chain company the advertising agency DDB Stockholm has created a huge incentive to young Swedes unwittingly clean up after them, especially during the summer time when parks and festivals leave behind piles of emptied aluminum beer and soda cans around the city.

burger3

As DDB Stockholm puts it, “you’ll find a lot of young people with empty drink cans and empty wallets”. As Simon Higby, a DDB Stockholm creative, puts it, “Youngsters don’t always have so much cash, but sometimes they can get empty cans. So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.”

burger1

All you have to do is to fill up a bag provided by McDonald’s with 10 cans in exchange for a hamburger or cheeseburger or 40 cans for a Big Mac. The recycling bags can be found attached to strategically installed billboards, which function as a dispenser for free bags – you just tug on the poster’s bottom to get your bag and you are ready to go to the nearest McDonald’s store to get your free burger.

burger2

The Swedish fast food chain now accepts “cards, cash and cans” and is an attempt to align the “making profit” during summer time with environmental concerns. By getting a burger the youngster will ultimately opt for fires or a drink to go with it, increasing sales of such items.

burger4

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

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Source and picture: adweek.com, ddb.se, inhabitat.com, adweek.com, creativityonline.com, coloribus.com, 11even.net

Camilla G.//SMC Editor

A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

smartcarMain

In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

smart06

The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

smart07

Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Pictures and original stories:  Toxel.com, Adsoftheworld.com, Jalopnik.com