campaign – Shanghai Metal Corporation

Bring a can, get a hambuger

People love eating hamburgers and drinking some Coke from a soda can. The idea of getting some juicy burger in exchange of soda cans sounds awesome and not impossible! Goodbye grandma’s cuisine.

DDB Stockholm and McDonald’s cooperated on a campaign in Stockholm in Sweden in order to make young people clean beer and soda cans after city’s endless festivals. To make this campaign more efficient, McDonald’s has installed unique advertisements.

The ads doesn’t contain just a poster, it also conceal plastic bag dispensers for collecting cans. Only thing you have to do is just tug on the poster’s bottom and a bag is yours, ready to go. Each of these bags explains the pricing for the promotion. For 10 cans you can get either hamburger or cheeseburger, for 40 cans you can get Bic Mac. The billboards are installed mostly near parks, summer festival areas.

McDonald’s think that folks going to music festivals, would spend most of money with their friends on festival tickets, shirts and drinks. After the whole day at festival, dancing, screaming, singing they are most likely going to be hungry. “So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.” Simon Higby, a DDB Stockholm creative says.

It could be a great way of cleaning up the neighborhoods and the communities with lower income could live better. But then young people have to jump and move a lot at festivals to get rid off “hamburger kilos”.

We like hamburgers and can of Coke in Shanghai Metal Corporation but what is more important, we offer high/quality aluminium which is widely used in a food industry and cans are made of it. For more information visit our website or send us inquiry. English speaking staff will guide you further. Download a new application by scanning QR code below.

Silvia M.//SMC Editor

You can read more articles written by this author here.

Original pictures and articles : inhabitat.com, adweek.com, foodbeast.com, googleimages

Social Media Campaign Shames Airline Passengers

A new social media campaign on Instagram and Facebook allows passengers to shame others for their inconsiderate traveller etiquette. It’s common courtesy not to put your feet up on the back of someone’s seat, take your shirt off or clip your fingernails while on an aircraft. But it seems these annoying travelers haven’t yet got the memo. Take a look to discover the worst offenders.

Have you ever experienced something like this? Share with us in the comments! Shanghai Metal manufactures the stainless steel used in airplane production, preferably more classy ones. As an ISO 14001 (International Quality Management System) Company and recipient of the “Star Enterprise Award,” Shanghai Metal Corporation prides itself on exceeding international standards of quality and reliability. We guarantee the best prices, quality support, and fast delivery. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on LinkedIn, Twitter, Facebook, Instagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Sources: Today, Daily Mail

Siobhan R.// SMC Editor

Are There Enough Metal Buckets for the Ice Bucket Challenge?

The ALS Association’s viral marketing campaign for raising funds to to fight the ALS disease has gone mainstream in a really short time. The association has already received over $31 million in donations. The Ice Bucket Challenge (#icebucketchallenge) has already been taken by celebrities such as the WWE wrestler Triple H, actors Dwayne ”the Rock’ Johnson and Jean-Claude van Damme, singers Jennifer Lopez and Shakira, a venture capitalist Daymond John and footballers Lionel Messi, Cristiano Ronaldo and Gerard Piqué just to name but a few.

The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same. This effort is there to raise the awareness of the ALS disease. People can either accept the challenge or make a donation to an ALS Charity of their choice, or do both.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.

Since being founded in 1985, the ALS Association’s mission has been to do and fund global research on ALS disease and to cooperate with government, academia, industry and other nonprofit organizations. The association has funded over $99 million in research and clinical management projects.

Since the world is going crazy about the phenomenon, metal bucket manufacturers are forced to make more buckets. Galvanized steel is one of the best materials because steel keeps the ice chilled longer than plastic, and the galvanized coating protects the surface from corrosion.

Shanghai Metal Corporation is also a major supplier of galvanized steel that suits perfectly for building cold ice shower buckets. To know more about our galvanized steel, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

#BuildingValueAcrossTheGlobe, #IceBucketChallenge

Tuomas P. // SMC Editor

Read more about the ALS Association and consider donating for good cause.

Sources: the ALS Association, USA Today, Youtube

A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

SMC #BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original stories: Toxel.com, Adsoftheworld.com, Jalopnik.com