Pay For Your Burger With Recycled Cans

Recycled aluminum cans have never been so wanted these days. Coca-Cola is the greater innovator when it comes to marketing campaigns such as China’s Coke Lyrics and now the partnership with McDonalds’ Australia, Coke Rewards, giving away rewards as you collect tokens.

Now McDonald’s takes one step further as an effort to get its fair share in this endless social marketing industry. Following an eco-conscious marketing move, McDonald’s in Stockholm is using recycled cans as currency in exchange for burgers. Part of an interactive campaign designed to the food chain company the advertising agency DDB Stockholm has created a huge incentive to young Swedes unwittingly clean up after them, especially during the summer time when parks and festivals leave behind piles of emptied aluminum beer and soda cans around the city.

As DDB Stockholm puts it, “you’ll find a lot of young people with empty drink cans and empty wallets”. As Simon Higby, a DDB Stockholm creative, puts it, “Youngsters don’t always have so much cash, but sometimes they can get empty cans. So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.”

All you have to do is to fill up a bag provided by McDonald’s with 10 cans in exchange for a hamburger or cheeseburger or 40 cans for a Big Mac. The recycling bags can be found attached to strategically installed billboards, which function as a dispenser for free bags – you just tug on the poster’s bottom to get your bag and you are ready to go to the nearest McDonald’s store to get your free burger.

The Swedish fast food chain now accepts “cards, cash and cans” and is an attempt to align the “making profit” during summer time with environmental concerns. By getting a burger the youngster will ultimately opt for fires or a drink to go with it, increasing sales of such items.

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Source and picture: adweek.com, ddb.se, inhabitat.com, adweek.com, creativityonline.com, coloribus.com, 11even.net

Camilla G.//SMC Editor

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History of Business Cards

The practice of exchanging cards has a long and interesting history that can be traced back to the 15^th Century. In today’s modern business environment, the action of giving business cards is a valued tradition and varies within each country and industry.

Experts have traced the origin of business cards back to the 15^th century in China where ‘visiting cards’ would be giving to show the intention of meeting with another individual. Much like today, these visiting cards were an essential tool of self-promotion and forging an introduction especially for the upper classes.

During the 17^th century, the practice of exchanging cards grew strongly within Europe as footmen of the aristocracy or royalty would present these cards to the servants at the home of a host to announce the impending arrival of a distinguished guest. The giving and receiving of these cards was tangible evidence of meeting one’s social obligations.

The social etiquette in the 18^th & 19^th century, was if a gentleman was to visit a household they must give a ‘calling card’ to each lady on the initial visit. The servant of the house would greet the visitor and outreach a card tray for the visitor to place their card on and to wait outside whilst the card was examined and to decide their acceptance.

Later in the 17^th century merchants within London began to use ‘trade cards’ which were vital promotion tools to inform customers of the business’s location and the services they provided. These cards would be handed out to the public in squares and marketplaces and were very serious as they were vital to the business operations.

During the Industrial Revolution the middle class experienced rising income growth and social formality lessened. A class of private entrepreneurs emerged within Europe and the United States that had a constant need to exchange contact information. As a result, they merged the idea of a visiting and trade card to produce the first variation of the modern business card which were handed out at presentations and exhibitions.  By the 1890s in the US, the uses of business cards became widespread and the cards achieved their current level of ubiquity by the early 20^th century.

Today’s business cards come in a wide variety of shapes, sizes, designs and materials. The standard plain card is a feature of the past where now a catchy detailed design and look is just as important as the contact information. The practice of handing out cards is widespread throughout the globe but the traditions and cultural values still vary from country to country. After four centuries of development and use, business cards purposes have evolved to the central means of exchange and respect between business partners. Important factors about the cards have remained the same as they are still an important means of introduction and the first impressions really do matter.

Here at SMC we have a wide range of new stylish Stainless Steel Business Cards available. If you would like to keep up with the evolution, then a Stainless Steel Business Card is the newest innovation that makes a strong and unforgettable impact.

For more information please visit our website at:

http://www.shanghaimetal.com/Stainless_Steel_Business_Card–pds7194.html

If you would like to request a catalog you get in touch by the details below.

Email: shanghaimetalcorp@gmail.com 8122@shanghaimetal.com

Twitter: @CarbonSteelSMC

Linkedin: cn.linkedin.com/in/carbonsteelsmc

 Sources: Design Float, Sage Media

Elle T. // SMC Editor