The Many Architectural Applications of Shipping Containers vol.7

Shipping containers are a perfect solution for setting up a pop-up restaurant or a mobile kiosk. As we already covered in our blog about container stores, they can be installed almost everywhere and are very likely to gather a lot of crowd. Some very well know companies have already set up a mobile restaurants and kiosks.

In 2010 Subway had a shipping container restaurant on top of the five story Freedom Tower in New York. Subway established the restaurant for the construction workers who would otherwise have needed 45 minutes to get down from the construction.

 

Shipping containers are also a form of sustainable building and offer an eco-friendly and a low-cost solution for starting restaurants.  One of the world’s best coffee shops, Starbucks, has also used shipping containers and build such an eco-friendly drive-thru cafe in Seattle.

 

As a new business idea, shipping container restaurants are an ideal low-cost choice. During these hard times in the economy, people who have always wanted to start their own restaurants but do not have enough capital, seem to have found a solution.

Setting a container kiosk is a smaller scale but still a considerable business.  Container kiosks are also used to implement CSR in developed countries. For instance Coca-Cola has taken this concept to Africa, Asia and Latin America by installing kiosks called Ekocenters that offer locally tailored mix of products, services and resources that also include sustainable energy, wireless communications, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development.

If you are looking for containers to start or expand your business, we in Shanghai Metal Corporation can offer them. We have many kinds of containers with different door solutions. You can check our website for further details or send us a message through this form. Check also our social media platforms for new updates.

    

Tuomas P. // SMC Editor

Pictures and original articles:  Coca-Cola Company, Coca-Cola Company Press Release, Food and Beverage News,  Designboom, 3BL Media, Expok News, Inthrald, Weburbanist, Urban Times,Inhabitat, Inhabitat, Westphoria

Continue to chapter 8.

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Coca Cola Saves Lives with Shipping Containers!

One of the world’s most valuable brands Coca-Cola is utilizing shipping containers in its corporate social responsibility program in developing countries within the bottom-of-the-pyramid (BoP) category. Together with Deka R&D and other major investors including UPS and IBM, the beverage company is installing container kiosks that will provide drinkable water for three billion people in the world that suffer from the lack of it.

These Ekocenters are to provide purified water for communities that have a limited access to safe drinking water. The modularly designed kiosk is made out of a 20 ft shipping container. The container is empowered with Slingshot technology that is responsible for the purification of water.

 

The kiosk is also meant to generate entrepreneurship in developing countries, especially among women. Along with these kiosks Coca-Cola has also launched their 5by20 program that aims to generate 5 million women entrepreneurs by the year 2020.

As discussed in our previous article about container shops, setting a container kiosk is a considerable business also in developed countries. Coca-Cola has redeveloped the concept and is now using the Ekocenters for offering locally tailored mix of products, services and resources that also include sustainable energy, wireless communications, refrigerated vaccination storage, health education, and other functionality to jump-start entrepreneurship opportunities and community development.

This CSR project begun in 2013 as Coca-Cola set up its first Ekocenter in South Africa. The company aims to install 1,500 to 2,000 Ekocenters by 2015 in Africa, Asia and the Latin and North America.

As shipping containers gain more ways of use, we in Shanghai Metal Corporation are also becoming happier in offering our international customers high-quality standardized shipping containers. For details about our large variety of products, please visit our website or just send us an inquiry and our English speaking staff will contact you. Meanwhile please remember to follow us on Twitter, LinkedIn, Facebook and Instagram.

#BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original articles: Coca-Cola Company, Coca-Cola Company Press Release, Food and Beverage News,  Designboom, 3BL Media, Expok News

Play A Coke Lyric With Your Coke Bottle

It’s been 35 years since the Coca-Cola Company has been present in China. The company’s re-entry in China in 1979 followed the country’s economic opening after the Communist Party’s takeover. During the three decades of communism there were no foreign brands on Chinese soil. What existed of the Coke’s bottlers in 1949 were nationalized, and turned into the beverage of elites, which one could found at a few remaining exclusive hotels, if lucky enough.

Today, China is the company’s third-largest market, after the US and Mexico, respectively, to be its biggest any day soon. To create the company’s newest the Coke Lyric bottle campaign, Coca-Cola partnered with Isobar, a digital marketing agency. The new campaign features a QR code on the Coke bottle which can be scanned in WeChat in order to activate a short clip of the same lyrics on the bottle. Once scanned, the song can also be shared with friends on WeChat and other social platforms.

Coca-Cola has been taking advantage of social media and digital technology to help consumers connect with the brand, which ultimately increase sales. Isobar is calling these new digital objects ‘Musicons’, for musical emoticons. “The new ‘Musicons’ are to songs what tweets are to blogs. Sometimes a soundbite says it better,” said Tim Doherty, chief creative officer of Isobar China.

Embedding lyrics on Coke products is the new addition this year, following last year’s Nickname Coke campaign in China, where consumers had to decide which nickname to give to which person – “whatever nickname bottle you received, signaled how people identify you”, added Doherty.

Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (external Web site or social media page), where brands can exhibit a mix of content that showcases product use, perks or contests.

Shanghai Metal Corporation is proud to announce our newest mobile app by scanning our QR code.  o find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Sources: mobilemarketer.com

Pictures:

 

Camilla G.//SMC Editor