The WaterLess Jeans

It is no news that most US garment production has moved offshore to countries such as China, India, Bangladesh to take advantage of low production costs. And along with that decision rise questions of whether or not vendors and factories involved in the manufacturing processes comply with ethical, environment and social standards that create the “true” sustainable products.

levi6

Moving offshore does not imply fewer challenges for the apparel companies, but more intricate responsibilities to ensure that “making profits” can be done without compromising the quality of life of those involved in the process, as well as the future of the environment. In order to address these social challenges, the American Denim giant, Levi Strauss, launched its Water<Less jeans collection in 2011 – designed to reduce the water used in the finishing process by an average of 28 percent and up to 96 percent – and its 100% recycled water standard, a first for the apparel industry.

levi7

If the new Water<Less jeans can really save water? Well, Levi’s announced during the World Water Day on March 22 this year that the line has saved over 770 million liters of water — enough to supply drinking water for 811,000 people for one year — since its launch. The company also planned to make extra 9 million units of the Water<Less jean, saving 71 million liters of water, according to Environmental Leader.

levi1

During the full product cycle of Levi’s single pair of typical 501 jeans more than 3,000 liters of water are used. Almost half of it (49 percent) is used to grow the cotton, while 45 percent is used when customers wash their jeans, typically about 100 times. The remaining 6 percent of the water is used during the manufacturing process of the jean, which required an average of 3 to 10 spins in cavernous washers and dryers to give it its unique appearance.

levi8

Now, the new Water<Less jeans combines the multiple wash cycles into a single wet-cycle process, followed by the ozone processing (dry or raw denim).  When the ozone decomposes, it reverts to free oxygen, not requiring washing the pair of jeans after the dyeing process. That was exactly where Levi’s could exert the most control of the usage on water and energy: the manufacturing process.

levi2

To celebrate the denim brand’s Water<Less jeans over 100 pairs of the jeans were fixed together forming a fluid whirlpool design. The art piece was inspired and designed by British architect Ian McChesney as part of the Regent Street Windows Project in London and used more than 1,000 copper rivets.

levi3

Shanghai Metal Corporation offers a wide range of copper rivets in varying sizes and forms, widely used in the manufacturing of art sculptures such as the Water<Less jeans in London. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

SMC QR code

#BuildingValueAcrossTheGlobe

Source and pictures: sustainablebrands.com, greentechcorp.net, fibre2fashion.com, fashionsustainability.weebly.com, theguardian.com, hmvm.co.uk, celsias.com, greenglobaltravel.com

 

Camilla G.//SMC Editor

Cheers To The Naked Greener Coke Can!

Imagine a time when we recycle all aluminum cans in the world. Now imagine a time when all aluminum cans are “greener” than they claim to be. That is what the Ryan Harc design studio had in mind when a Coca-Cola can was re-created without toxic paint that tends to sink into the metal.

can4

Being a leader in the soft drink industry and having the US as the largest market, followed by Mexico and China, the Coca-Cola Company owns the most innovative marketing campaigns worldwide. We saw the latest marketing campaign launched in China, Coke Lyric bottle, and Chok, the so-claimed best marketing campaign in over 35 years released last year in Hong Kong, reaching the top of the local app downloads for iOS in a single day, 380,000 downloads in one month, and over 9 million total views for the television commercial.

can5

Although seen as an innovative player in the marketing space the Coca-Cola Company has yet a lot to catch up on the sustainability side. It is true that the aluminum cans are 100% recyclable, but it does not mean that the cans are as green as they could be. The current design favoring flashy colors uses toxic ink that tends to seep into the metal. What the consumers don’t realize is that the memorable experiences promoted by the marketing efforts tag along the risks for their own health and the environment that surrounds them.

can6

In an endeavor to address such an issue, the NY-based Design studio Ryan Harc created a colorless can design that will reduce the cost of recycling and pollution. At least elegant, the minimalist touch given to the Coke can uses a pressing machine to insert a convex logo as an alternative to the colorfully toxic sprayed can.

can3

The gains in environment benefits when skipping painting are huge if looked from the right perspective. Based on Alcoa statistics for aluminum can recycling, over 112 billion aluminum beverage cans are sold per year in the USA alone. But before aluminum cans can be recycled, the coating that goes on the cans to make them more beautiful and appealing on the shelves must first be produced, which in other words means CO2 emission by thermal or chemical burn-off. According to a report examining the potential coatings market opportunity for soy-based products estimates that 33 million gallons of coatings are sold per year in the US (2007 data).

can7

Although only present in the design studio, the colorless pressed cans could also become a real product along with last summer’s Coca-Cola’s refreshing Ice Bottle packaging. Introduced in Cartagena, Colombia, consumers were seen enjoying a bottle of Coke direct out of ice instead of plastic or glass bottles; very practical, innovative and eco-friendly Coke packaging as the Ice Bottle melts away right after use.

can1

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

SMC QR code

#BuildingValueAcrossTheGlobe

Sources: gamification.co, trendhunter.com, psfk.com, treehugger.com

Pictures: bevreview.com, greenerpackage.com

Camilla G.//SMC Editor