International Marketing

Why is international marketing important for companies? Many companies want to increase to their consumer outreach and not be limited by geography. As technology improves, international communication becomes easier to conduct. For many corporations, strong communication skills are important in creating and maintaining any type of long term business relationship.

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Many businesses understand that people in different countries have varying needs. How can companies bridge cultural gaps to reach people from all over the world? The answer is simple: international marketing. International marketers know that in order for businesses to expand, the companies must understand differences in cultures, customs, values, beliefs, languages, and needs. For example, one product may sell really well in one nation but fail to sell in another. Companies that better understand the different markets and target audiences end up saving more.

Chinese Trade and Marketing Specialist: Winnie, Miko, Bobby, Ryan, Doris
Chinese Trade and Marketing Specialists: Winnie, Miko, Bobby, Ryan, Doris

As a result, conducting market research is important and can be very cost-effective for international corporations. Most international marketers gain knowledge of the specific marketing environment and make marketing decisions based on the size of the market, competitors, potential barriers, etc. Here at Shanghai Metal Corporation, we value the hard work of all of our marketers. Without our local and international marketers, we would have been unable to tap into markets from all over the world.

International Trade and Marketing Specialist: Tuomas, Henry, Nishant, Egor, Siobhan, Alexis, and Camilla
International Trade and Marketing Specialists: Tuomas, Henry, Nishant, Egor, Siobhan, Alexis, and Camilla

Are you interested in marketing? Apply to Shanghai Metal Corporation’s Internship Program. Send a copy of your Resume or CV to hr@shanghaimetal.com.

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Written by:

Alexis Ty // SMC Editor

International HR Consultant

Food Trucks Industry Switching from Cheeseburgers and Fries to Lettuce Wraps and Kale Chips

Food truck vendors started to gain popularity in the United States around 2008, when citizens had to cut back on spending due to the economic downturn. Entrepreneurs saw this change in consumer preferences as a way to provide unique cuisine options to people at their convenience. Fast-forward five years, now there are many vendors in the marketplace and capturing the audience’s attention is becoming tougher than ever before. Now-a-days consumers are more cautious about the health benefits of the food they are putting in their body and, at the same time, are spending more and more time using technology to interact with the world around them. That is where unique marketing strategies by vendors come into play.

Many cities around in the US host a weekly event where food truck vendors gather at one location from lunch until early dinner. The event, called Food Truck Roundup, takes place at different lots across the city each week to attract customers from different areas.
Many cities around in the US host a weekly event where food truck vendors gather at one location from lunch until early dinner. The event, called Food Truck Roundup, takes place at different lots across the city each week to attract customers from different areas.

It is not difficult to get started in the food truck industry but differentiating yourself from the masses of other trucks lined up downtown during peak lunch hours is a different story. Many food trucks are pertaining to healthy eating lifestyles by offering food catered to those who are vegan or vegetarian. Imaner Consultants, an ethical organization who specialize in vegan website involvement, calculated that 95 percent of vegans go out of their way to buy foods from ethical companies. The group also discovered that 96 percent of vegans use the internet as a way of locating vegan products. Some food trucks have taken these statistics into consideration and work to enhance the social responsibility of their trucks and portraying their vision on social media sites. When catering to vegans, vendors consider not only the type of produce they use when preparing each dish but also the type of fuel used in their trucks and the types of packaging and utensils used to eat the organic dishes.

The Cinnamon Snail, based out of New York, New York, won Mobile Cuisine's 2013 Vegetarian/Vegan Food Truck of the Year. The truck is known for its assorted pastries and desserts, soups, salads, and burgers.
The Cinnamon Snail, based out of New York, New York, won Mobile Cuisine’s 2013 Vegetarian/Vegan Food Truck of the Year. The truck is known for its assorted pastries and desserts, soups, salads, and burgers.

Aluminum foil is used by many trucks as a way to serve hand held meals like sandwiches and wraps. The foil is not only an easy clean up for guests but its recyclable capabilities cater to those concerned with preserving the earth. Vendors see it as a way to get the food to customers quicker and using foil doesn’t require any extra packaging material. It is a cost effective way to ensure the food inside stays the same temperature from the time it comes off the grill to the time the consumer opens it up to enjoy. Shanghai Metal Corporation offers a wide array of aluminum foil for packaging. To read more detail on the types of foil we offer be sure to check out our website here. Be sure to join the conversation in our LinkedIn Group, Facebook, and Twitter.

Sources: IBISWorld, Imaner Consultants, mobile-cuisine.com

By: Kristie Kaaa / SMC Editor