Liquid Packaging Business That Prospered Without Angels

Shark Tank is an ABC reality show that has attracted millions of viewers worldwide. In Shark Tank entrepreneurs get a chance to pitch their business ideas to a group of venture capitalists and ask for some funding in exchange for a share of their companies. In most cases the entrepreneurs leave the tank with empty pockets, but there was one idea that the sharks would really have wanted.

Copa di Vino is an innovative way to pack wine into a glass. The company holds a utility patent for packing alcoholic beverages into a sealed glass-like plastic container. In other words, the company is the only one in the world who can pack wine in ready-to-drink glasses.

James Martin, the CEO of Copa di Vino went to the tank two times.  In the first time one of the angels Kevin O’Leary offered him a licensing deal including 600,000 dollars for 51 % stake in his utility patent . Martin refused the offer and left empty handed. In the second time he was given a two million dollar evaluation and an offer from O’Leary, Marc Cuban and Robert Herjavec.  That deal was never made and still, the entrepreneur has managed to sell over 15 million glasses and to reach a growth of over 1000 percent.

Liquid packing seems to be a field where businesses compete with patents and design. An example of a creative use of liquid packaging is given by a watch brand Festina. The company has packed its water resistant watches in a plastic bag of distilled water in order to demonstrate the quality of their watches. For details on the brand, please have a glimpse of our former blog on liquid packaging through this link.

Shanghai Metal Corporation is a reliable provider of automatic liquid packing machines. We also apply a high standard quality assurance and offer high-quality post-sales services. To learn more about our liquid packing machine, please visit our website. Please also follow us on Twitter, Facebook, LinkedIn and Instagram. You can also download our new mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Pictures and original articles: Wallstreetinsanity.com, ABC, Justelementary.com, ABC News, Hogshead Wine Wordpress, Seblogger.com, Nowyouknowevents.com, Festina

 

Liquid Packaging Made Famous by a Watch Company

Do you own a water resistant watch? As consumers we are blessed able to select our watches from various brands such as Suunto, Tissot and Rolex to name but a few. These companies most probably use a service from a third-party QA provider who verifies the water resistance through an industry protocol. Today we do not have to be aware of the protocol, thanks to the Spanish  watch manufacturer Festina who has taken the marketing of water resistant watches to a next level.

The company demonstrates the quality convincingly by packing the product into a transparent plastic bag filled with distilled water. The Profundo is 42mm wide in steel and water resistant to 200 meters. The dive-style watch has a rotating diver’s bezel and comes in orange, yellow, blue, and black dial colors. Inside the watch is a Japanese Miyota quartz movement. The divers strap is either silicon, plastic, or rubber.

The Festina Group was founded on 1902 in Switzerland. It was bought by a Spaniard Miguel Rodríguez in 1984. Today five watch brands Calypso, Jaguar, Festina, Lotus and Candino as well as two jewelry brands Lotus Style and Lotus Silver work under the brand.

Like Festina’s watches, every product can be packed in liquid by using a liquid packing machine. In Shanghai Metal Corporation we also trade Automatic Liquid Packing Machines for industrial use. To know more about our products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Original stories and pictures: Festina, behance.net