Flexible packaging can now been seen in nearly all consumer products across the board because it provides the durability, transportability, and convenience that buyers are seeking out. Pouches, bags, and tubes come in an endless variety of shapes, sizes, and features such as stand up capabilities and resealable options. In fact, demand for pouches in the US is projected to increase 4.6 percent per year to 9.4 billion dollars in 2018, according to a new study from The Freedonia Group. By incorporating flexible packaging materials for their products, brands will be able to differentiate themselves from the rest of the market and cut transportation costs and material usage in hopes of increasing operating profits. Aluminum plays a vital role in the flexible packaging sector because it is light weight, strong, and has the ability to keep contents fresher for longer. We took a deeper look into 5 clever concepts in modern packaging:
This two part beer crate consists of a carrying case with classic plastic handles and an aluminum base with a separate 12 bottles beer holder. The aluminum used is lightweight enough to not add much added mass and the sturdy handles allow customers to carry the case more easily.
Boring milk containers can be replaced by this innovative packaging idea. The visually appealing jug is lined with aluminum to keep the milk cold and fresher for longer. The packaging is the same dimensions as a 2 liter milk carton making it a smooth transition for customers.
Delhaize soup brings to life the principle ingredient through photo-realistic images. The packaging is not only eye-catching but allows consumers to indulge even for those with an on-the-go lifestyle. The aluminum lining creates a barrier between the contents and outside label making it safe for people to hold even when the soup is extremely hot.
Affordability and convenience were the main ideas behind offering wine by the glass in tubes. Research showed that 88% of experts acknowledge that consumers are demanding more interesting wine by the glass and are willing to spend more to have a glass of wine, rather than a bottle.
Shepherd’s Purse artisan cheeses are kept fresh in aluminum foil that can easily be resealed and disposed of once finished making it a great appetizer to bring to parties. The brand was able to cut costs by reducing the packaging material used by sticking to aluminum foil.
Shanghai Metal Corporation understands the potential in the packaging industry and offers a wide array of aluminum foil for flexible packaging. We are committed to providing value-added quality products with competitive pricing and prompt delivery. View more information on this product and more at our website here. Be sure to join the conversation in our LinkedIn Group, Facebook, and Twitter.
Sources: The Freedobia Group and Packaging World
By: Kristie K. // SMC Editor