International Marketing

Why is international marketing important for companies? Many companies want to increase to their consumer outreach and not be limited by geography. As technology improves, international communication becomes easier to conduct. For many corporations, strong communication skills are important in creating and maintaining any type of long term business relationship.


Many businesses understand that people in different countries have varying needs. How can companies bridge cultural gaps to reach people from all over the world? The answer is simple: international marketing. International marketers know that in order for businesses to expand, the companies must understand differences in cultures, customs, values, beliefs, languages, and needs. For example, one product may sell really well in one nation but fail to sell in another. Companies that better understand the different markets and target audiences end up saving more.

Chinese Trade and Marketing Specialist: Winnie, Miko, Bobby, Ryan, Doris
Chinese Trade and Marketing Specialists: Winnie, Miko, Bobby, Ryan, Doris

As a result, conducting market research is important and can be very cost-effective for international corporations. Most international marketers gain knowledge of the specific marketing environment and make marketing decisions based on the size of the market, competitors, potential barriers, etc. Here at Shanghai Metal Corporation, we value the hard work of all of our marketers. Without our local and international marketers, we would have been unable to tap into markets from all over the world.

International Trade and Marketing Specialist: Tuomas, Henry, Nishant, Egor, Siobhan, Alexis, and Camilla
International Trade and Marketing Specialists: Tuomas, Henry, Nishant, Egor, Siobhan, Alexis, and Camilla

Are you interested in marketing? Apply to Shanghai Metal Corporation’s Internship Program. Send a copy of your Resume or CV to


Written by:

Alexis Ty // SMC Editor

International HR Consultant


Global Attitudes Towards China Changing

The Pew Research Centre, a US statistics agency, has recently published a highly revealing study on various nations’ views about China compared to the United States.

The central question of the report – ‘who is the world’s leading economic power?’ – showed that, since 2008, when only 20% of the world cited China, a large change in attitudes has taken place. Now, 34% believe China is the global economic leader, with only 41% believing America retains the top spot. Interestingly, the nations who saw China as the biggest player tended to be those furthest away from it – America, Canada and Europe – whilst the Asian, African and Latin American countries still saw the US as the dominant nation.

In the subcategory of Soft Power in the report, defined as ‘a persuasive approach to international relations, typically involving the use of economic or cultural influence’, China was also gaining ground. Previously, it was widely believed that America’s innovation and media power would allow them to maintain their position as the most potent international psychological power. Now though, it seems that in certain domains, such as scientific and technological advances, China and America were overall viewed as equal. Similarly, in the field of ideas and customs spreading, Latin American and Africans saw both nations as equally influential.

Lloyd P.//SMC Editor