What?! Car Flying Over London?

You probably have seen Smart Cars jumping over a bridge every single day in Rotterdam but I bet you haven’t seen the 2015 Jaguar XE flying over central London in the beginning of this month.

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Jaguar XE leaving its factory in Solihull

In collaboration with the British Royal Air Force Red Arrows Acrobatic Team the car was air-lifted by helicopter in Solihull, where Jaguar’s manufacturers is located and carried along the Thames to Tower Bridge. The car continued its trip on a boat to later on hit the Earls Court, the home of 14 Jaguar debuts since 1935, where it was escorted by two 1960’s Mark II Jaguar Police Cars and welcomed by the 3,000 excited VIP guests.

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Jaguar XE on its way to Earls Court

The show was narrated by English actor, John Hannah and included a star-studded performance lineup including Emeli Sande, The Kaiser Chiefs, Eliza Doolittle, the Royal Ballet, members of the London Philharmonic Orchestra and Max Milner from The Voice.

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David Gandy, Damian Lewis and David Blakeley

What so special about the cutting-edge £30,000 XE sports car is the aluminum-intensive materials used to build the car, making it lightweight, stiff and sleek profile. The aluminum-lighter body makes the car more potential-fuel conscious, which in turn comes in line with efficiency regulations. Other carmakers such as Ford have chosen to use nearly all aluminum metal body in its most profitable vehicle, F150. The fact is aluminum when combined with small amounts of other metals to form and alloy it is actually just as strong as steel.

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Highly aerodynamic and powerful due to it six cylinder motor, Jaguar XE generates 450 pounds-feet of torque, allowing it to go from zero to 100 km/h in less than 5 seconds and hit an electronically limited maximum speed of 155 mph. The XE car has a luxurious interior and advanced infotainment system including an eight-inch touchscreen and a clear graphical interface.

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Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) and other parts widely used in the manufacturing of automobiles. To find out more about us, please visit our WebsiteWordPressLinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21Tradekey or directly at sales@shanghaimetal.com.

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Source and pictures: trendhunter.com, jaguarmena.com, liverpoolecho.co.uk, sgcarmart.com

Camilla G.//SMC Editor

Liquid Packaging Made Famous by a Watch Company

Do you own a water resistant watch? As consumers we are blessed able to select our watches from various brands such as Suunto, Tissot and Rolex to name but a few. These companies most probably use a service from a third-party QA provider who verifies the water resistance through an industry protocol. Today we do not have to be aware of the protocol, thanks to the Spanish  watch manufacturer Festina who has taken the marketing of water resistant watches to a next level.

The company demonstrates the quality convincingly by packing the product into a transparent plastic bag filled with distilled water. The Profundo is 42mm wide in steel and water resistant to 200 meters. The dive-style watch has a rotating diver’s bezel and comes in orange, yellow, blue, and black dial colors. Inside the watch is a Japanese Miyota quartz movement. The divers strap is either silicon, plastic, or rubber.

The Festina Group was founded on 1902 in Switzerland. It was bought by a Spaniard Miguel Rodríguez in 1984. Today five watch brands Calypso, Jaguar, Festina, Lotus and Candino as well as two jewelry brands Lotus Style and Lotus Silver work under the brand.

Like Festina’s watches, every product can be packed in liquid by using a liquid packing machine. In Shanghai Metal Corporation we also trade Automatic Liquid Packing Machines for industrial use. To know more about our products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Original stories and pictures: Festina, behance.net