If you ask any present college student or graduate where they bought their furniture while at school, odds are IKEA is high up on that list. As of January 2008, IKEA became the world’s largest furniture retailer thanks to their product management, placement and quality given to their customers. IKEA’s product lines range from your everyday table spoon and doorknobs to larger media furniture, sofas, and full furnished kitchens. With style and functionality at it’s forth front, IKEA needed a material that would both look aesthetically pleasing with their items and durable-stainless steel was the answer.
Using China as the main example; out of their 2615 products on sale, 544 have in one way shape or form stainless steel. With over 20% of their products in China containing stainless steel, it’s a great thing that most of IKEA’s stainless steel articles are sourced from Asia, including China at 90%, Taiwan and Korea with the final 10%. The ability to adapt stainless steel on their existing products gave them that hint of style they needed.
With IKEA’s popularity at a world’s recognition, they have attracted new and modern designers. The ability for these designers to use stainless steel in their products has helped promote IKEA product as not just functional but stylish, as well as potentially raise their revenue. With some products, consumers have a choice of whether or not to include stainless steel in their product. For example, you could buy a bed frame and keep the wooden legs that it comes with, or opt to spend $20 more on those stainless steel legs which makes your bed look better. At the end of the day more people choose to spend just a little bit more to make their bed look sleeker and better looking.
The example of the bed legs is just one small one, but it shows the significance a small change can make. Stainless steel has absolutely helped IKEA pave the way to different markets with their high quality and affordable products.
It is this same idea of affordability and quality that we here at Shanghai Metal Corporation bring to the table with your stainless steel needs. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on LinkedIn, Twitter, Facebook, Instagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.
Mario B.//SMC Editor
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