Cheers To The Naked Greener Coke Can!

Imagine a time when we recycle all aluminum cans in the world. Now imagine a time when all aluminum cans are “greener” than they claim to be. That is what the Ryan Harc design studio had in mind when a Coca-Cola can was re-created without toxic paint that tends to sink into the metal.

Being a leader in the soft drink industry and having the US as the largest market, followed by Mexico and China, the Coca-Cola Company owns the most innovative marketing campaigns worldwide. We saw the latest marketing campaign launched in China, Coke Lyric bottle, and Chok, the so-claimed best marketing campaign in over 35 years released last year in Hong Kong, reaching the top of the local app downloads for iOS in a single day, 380,000 downloads in one month, and over 9 million total views for the television commercial.

Although seen as an innovative player in the marketing space the Coca-Cola Company has yet a lot to catch up on the sustainability side. It is true that the aluminum cans are 100% recyclable, but it does not mean that the cans are as green as they could be. The current design favoring flashy colors uses toxic ink that tends to seep into the metal. What the consumers don’t realize is that the memorable experiences promoted by the marketing efforts tag along the risks for their own health and the environment that surrounds them.

In an endeavor to address such an issue, the NY-based Design studio Ryan Harc created a colorless can design that will reduce the cost of recycling and pollution. At least elegant, the minimalist touch given to the Coke can uses a pressing machine to insert a convex logo as an alternative to the colorfully toxic sprayed can.

The gains in environment benefits when skipping painting are huge if looked from the right perspective. Based on Alcoa statistics for aluminum can recycling, over 112 billion aluminum beverage cans are sold per year in the USA alone. But before aluminum cans can be recycled, the coating that goes on the cans to make them more beautiful and appealing on the shelves must first be produced, which in other words means CO2 emission by thermal or chemical burn-off. According to a report examining the potential coatings market opportunity for soy-based products estimates that 33 million gallons of coatings are sold per year in the US (2007 data).

Although only present in the design studio, the colorless pressed cans could also become a real product along with last summer’s Coca-Cola’s refreshing Ice Bottle packaging. Introduced in Cartagena, Colombia, consumers were seen enjoying a bottle of Coke direct out of ice instead of plastic or glass bottles; very practical, innovative and eco-friendly Coke packaging as the Ice Bottle melts away right after use.

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Sources: gamification.co, trendhunter.com, psfk.com, treehugger.com

Pictures: bevreview.com, greenerpackage.com

Camilla G.//SMC Editor

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Are There Enough Metal Buckets for the Ice Bucket Challenge?

The ALS Association’s viral marketing campaign for raising funds to to fight the ALS disease has gone mainstream in a really short time. The association has already received over $31 million in donations. The Ice Bucket Challenge (#icebucketchallenge) has already been taken by celebrities such as the WWE wrestler Triple H, actors Dwayne ”the Rock’ Johnson and Jean-Claude van Damme, singers Jennifer Lopez and Shakira, a venture capitalist Daymond John and footballers Lionel Messi, Cristiano Ronaldo and Gerard Piqué just to name but a few.

The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same. This effort is there to raise the awareness of the ALS disease.  People can either accept the challenge or make a donation to an ALS Charity of their choice, or do both.

ALS is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralyzed.

Since being founded in 1985, the ALS Association’s mission has been to do and fund global research on ALS disease and to cooperate with government, academia, industry and other nonprofit organizations. The association has funded over $99 million in research and clinical management projects.

 

Since the world is going crazy about the phenomenon, metal bucket manufacturers are forced to make more buckets. Galvanized steel is one of the best materials because steel keeps the ice chilled longer than plastic, and the galvanized coating protects the surface from corrosion.

Shanghai Metal Corporation is also a major supplier of galvanized steel that suits perfectly for building cold ice shower buckets. To know more about our galvanized steel, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

#BuildingValueAcrossTheGlobe, #IceBucketChallenge

Tuomas P. // SMC Editor

Read more about the ALS Association and consider donating for good cause.

Sources: the ALS Association, USA Today, Youtube