5 Most Creative Billboard Adverts

Usually billboards tend to fade into the background. However, these advertisers have thought outside the box to grab your attention:

Corona

Y&R/ NFS

Boost

IBM

Economist

 

Shanghai Metal produces the stainless steel composite panel for billboards. As an ISO 14001 (International Quality Management System) Company and recipient of the “Star Enterprise Award,” Shanghai Metal Corporation prides itself on exceeding international standards of quality and reliability. We guarantee the best prices, quality support, and fast delivery. To find out more, please visit our Website or send your inquiry here. Follow us on  LinkedIn, Twitter, Facebook, Instagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Sources: Buzzfeed, College Humor

Siobhan R.// SMC Editor

Read more articles by this author here.

 

#BuildingValueAcrossTheGlobe

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Architectural Triumphs With Galvanized Steel

Corrugated and sheet metals such as galvanized steel have come a long way in the architectural and construction communities from when they were simply a strong and effective material used as roofing. It has come to the point now where they can be the feature of a home or building and used both inside and out.

This idea of galvanized steel as a universal building material is shown below where the house features has used it for both a roofing material and as exterior wall cladding. This industrial appearing material, when combined with the natural aesthetic of wood creates a juxtaposition between man and nature, especially given the lush backdrop of rural Australia.

From an interior perspective there is an increasing trend to use both corrugated, flat and shaped galvanized steel for both ceilings and walls. The remarkable example below featured in the master bedroom of  a modern home show how the metallic surface of galvanized steel can add a touch of modernity to a design, with the corrugated sheeting offering a texture rarely seen in the interior of a home.

The versatility of this material is undeniable, with designers stretching their imagination to previously-thought impossible lengths. As is witnessed in the examples below; the ability to bend, shape, curve and erect this material at extreme pitches can lead to some outstanding design possibilities. The home on the left features a nearly 100% external composition of pre-painted corrugated galvanized steel proving the residents with high bush-fire protection, energy efficiency as well as a remarkable aesthetic!

In contrast to these curves seen above the design featured below presents an opposing dynamic of this material. With its sheer pitched sides, long straight lengths and intense angles it is hard not to appreciate the capabilities this material offers to architects and the remarkable results that are left for the eye to enjoy.

Shanghai Metal Corporation is a world leader in innovative metal manufacture and will strive to meet all of your building and design specifications.

To find out more about galvanized steel or to discuss customization and individual requirements please visit our website Here.

For more updates on this and other exciting developments follow us on Facebook, Twitter & Linkedin, you can also scan the QR code below to aceess theres mediums through your smart device.

Dominick F.//SMC Editor

Sources: Ral Homes, Colorbond, ArchiExpo & Freshome

Container Shops – The New Hot Trend in Modern Retailing!

Conventional retailing includes setting up a store in a fixed location and paying the rent for the use of the real estate. Modern retailing on the other hand, is mobile, meaning that instead of waiting for the customers to come to you, you will be able to easily relocate your business closer to your customers. This simple procedure is going mainstream and it can only be done with shipping containers. Boxman Studios have listed some benefits of container stores.

Wherever there is a container pop-up store there is always crowd, there is no question about that. This phenomenon has been proven by various consumer brands including Nike that “just did it” and designed a shipping container to reach its lacrosse market, making 38 stops in 52 days across the U.S. You can read the whole story in Box Man Studios’s article.

Another reason why container pop-up stores attract consumers is that they are equipped with electricity generators that can be used to set up Wi-Fi hotspots. While surfing online they can also admire ads on containers’ vertically extended walls and perhaps scan your company’s QR code with WeChat.

What’s more, container pop-up stores are 100 % customizable. Containers come with various kinds of door solutions, letting companies customize to pop-up stores according to their brands.

Adidas also executed a successful pop-up campaign in 2012’s Boston Maraton where it attracted many people among 27,000 runners. The German sports brand also showed its creativity by bringing  a shoe box shaped container store to Chicago’s Lollapalooza music festival in 2010.

Especially clothing companies are going for pop-up retailing. Besides Nike and Adidas, also Lacoste and Uniqlo have had their container shops to visit California and New York.

Generator enabled and refrigerated containers have also made it possible for restaurant businesses to step in the pop-up business. During the construction of the new World Trade Center in New York City, the fast food chain Subway offered the workers an exclusive Subway store consisting of three stacked containers moved higher and higher up the building as the building grew. Starbucks has also opened some innovative drive-thru container stores across the U.S.

Shanghai Metal Corporation is a proud provider of shipping containers that can be used as homes, hotels, offices or pop-up shops. Our website offers a detailed description of our containers and container houses. Besides visiting our site, please also remember to follow us on Facebook, Twitter, Instagram and LinkedIn. Please also try our new mobile application by scanning our QR code with your tablet or mobile phone.

 

Tuomas P. // SMC Editor

Pictures and original articles: Illy pop-up café in Melbourne, Archiexpo.com, Retaildesignblog.net, Designboom.com, ContainerTech.com, Starbucks newsroom, Boxman Studios, Eventmarketer.com

Liquid Packaging Business That Prospered Without Angels

Shark Tank is an ABC reality show that has attracted millions of viewers worldwide. In Shark Tank entrepreneurs get a chance to pitch their business ideas to a group of venture capitalists and ask for some funding in exchange for a share of their companies. In most cases the entrepreneurs leave the tank with empty pockets, but there was one idea that the sharks would really have wanted.

Copa di Vino is an innovative way to pack wine into a glass. The company holds a utility patent for packing alcoholic beverages into a sealed glass-like plastic container. In other words, the company is the only one in the world who can pack wine in ready-to-drink glasses.

James Martin, the CEO of Copa di Vino went to the tank two times.  In the first time one of the angels Kevin O’Leary offered him a licensing deal including 600,000 dollars for 51 % stake in his utility patent . Martin refused the offer and left empty handed. In the second time he was given a two million dollar evaluation and an offer from O’Leary, Marc Cuban and Robert Herjavec.  That deal was never made and still, the entrepreneur has managed to sell over 15 million glasses and to reach a growth of over 1000 percent.

Liquid packing seems to be a field where businesses compete with patents and design. An example of a creative use of liquid packaging is given by a watch brand Festina. The company has packed its water resistant watches in a plastic bag of distilled water in order to demonstrate the quality of their watches. For details on the brand, please have a glimpse of our former blog on liquid packaging through this link.

Shanghai Metal Corporation is a reliable provider of automatic liquid packing machines. We also apply a high standard quality assurance and offer high-quality post-sales services. To learn more about our liquid packing machine, please visit our website. Please also follow us on Twitter, Facebook, LinkedIn and Instagram. You can also download our new mobile application by scanning the QR code below.

 

#BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original articles: Wallstreetinsanity.com, ABC, Justelementary.com, ABC News, Hogshead Wine Wordpress, Seblogger.com, Nowyouknowevents.com, Festina

 

International Marketing

Why is international marketing important for companies? Many companies want to increase to their consumer outreach and not be limited by geography. As technology improves, international communication becomes easier to conduct. For many corporations, strong communication skills are important in creating and maintaining any type of long term business relationship.

Many businesses understand that people in different countries have varying needs. How can companies bridge cultural gaps to reach people from all over the world? The answer is simple: international marketing. International marketers know that in order for businesses to expand, the companies must understand differences in cultures, customs, values, beliefs, languages, and needs. For example, one product may sell really well in one nation but fail to sell in another. Companies that better understand the different markets and target audiences end up saving more.

Chinese Trade and Marketing Specialists: Winnie, Miko, Bobby, Ryan, Doris

As a result, conducting market research is important and can be very cost-effective for international corporations. Most international marketers gain knowledge of the specific marketing environment and make marketing decisions based on the size of the market, competitors, potential barriers, etc. Here at Shanghai Metal Corporation, we value the hard work of all of our marketers. Without our local and international marketers, we would have been unable to tap into markets from all over the world.

International Trade and Marketing Specialists: Tuomas, Henry, Nishant, Egor, Siobhan, Alexis, and Camilla

Are you interested in marketing? Apply to Shanghai Metal Corporation’s Internship Program. Send a copy of your Resume or CV to hr@shanghaimetal.com.

Written by:

Alexis Ty // SMC Editor

International HR Consultant

A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

 

SMC #BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original stories:  Toxel.com, Adsoftheworld.com, Jalopnik.com

Shanghai Metal Corporation Presents Our August Interns

Shanghai Metal Corporation is happy to welcome our August International Interns. Here at Shanghai Metal Corporation, we are always looking to improve and to innovate our products and services for our global clientele. In order to grow and expand our expertise, we rely on people from all over the world to bring us new ideas and new perspectives.

We are proud to say that our August interns come from different countries and various walks of life. Their intensive educational and work experience will bring a new dynamic to our company. Shanghai Metal Corporation’s Internship Program was created to teach and cultivate the world’s future business leaders. Our August Interns will be trained in International Trade and International Marketing by our professional teams.

Sweden/Brazil

India

Canada

United Kingdom

Finland

Shanghai Metal Corporation cannot wait to see how our international interns will contribute to our company and to our clients. We have no doubt that each one will thrive in Shanghai Metal Corporation’s dynamic, multicultural environment.

Want to gain an international working experience in Shanghai? Apply to Shanghai Metal Corporation’s Internship Program and send a copy of your Resume or CV to hr@shanghaimetal.com.

Written by:

Alexis Ty // SMC Editor

International HR Consultant

Convenience is King: Value-added Packaging is a Must for Targeting Millennials

 In just a matter of years, a new generation will be leading the global economy in a different direction. Call them what you may – “Millennials,” “Generation Y,” “Generation WE,” “The Boomerang Generation,” “The Peter Pan Generation” – this generation were born between 1980 and 2000 and is bigger than previous generations. They have grown up in the digital age are characterized by their ability to multi-task, need to feel connected with their peers, and tech-savvy abilities. In order to target this generation, consumer products offer instant gratification or else they will not stand a chance.

The Boston Consulting Group identified of the most familiar attributes of U.S. Millennials is, “I want it fast, and I want it now.” This group puts emphasis on speed, ease, efficiency, and convenience in all their transactions. For example, Millennials shop for groceries at convenience stores twice as much as non-Milliennials. Marketers can take advantage of this by offering products in smaller quantities with on-the-go capabilities such as resealable options. Robert Hogan, director of global business development for ITW Zip-Pak, explains that retailers can implement zippers in flexible packaging in as little as six weeks, with little destruction to the manufacturing process and little-to-no capital investment.

The Boston Consulting Group discovered Millennials to outnumber Baby Boomers and to have greater influence on the market.

Millennials have been taught at a young age that collective action can make a difference and preserving our planet is a necessity. Millennials expect companies to show compassion toward social issues and are more likely to engage in brands that partner with the right causes. DDB Worldwide, a globally-renowned marketing connections network, discovered that Millennials are more willing to “pay more for an environmentally-safe version of a product” (46 percent) that Baby Boomers (41 percent).

Using more aluminum based packaging for consumer products provide an eco-friendly, sustainable, and convenient option to consumers. For manufacturers, aluminums light weight, durable, and oxygen-tight characteristics are a way to cut transportation costs and improve shelf life of products. Shanghai Metal Corporation offers a wide variety of aluminum options for flexible packaging and sustainable manufacturing. Visit our website here for more details.

Sources: FoodProductionDaily,com, The Boston Consulting Group, DDB Worldwide

Follow us on twitter: @AluminumSMC

Shanghai Metal Corporation Welcomes Our July Interns!

Shanghai Metal Corporation (SMC) welcomes our international interns from all over the world to Shanghai!  Our international interns come from different continents and will be contributing to our global company. They will become the new faces of SMC.

Shanghai Metal Corporation is always happy to provide educational internship experience and exposure to each and every one of our interns. All of our interns have an opportunity to communicate with international clientele from around the globe.

Our interns will be trained to be the company’s brand ambassadors. They will be learning from us but also sharing their individual knowledge and talents. Through everyone’s joint effort, SMC will be able to  provide all of our clients with the best customer service available in the industry.

Our interns will be participating in marketing, trade, and sales strategies . They will grow and accumulate massive knowledge  of their specialized products. They will experience international marketing or trade in the glorious city of Shanghai.

Bast of all, all interns that work for Shanghai Metal Corporation will gain personal experience in the working world and will grow through cultural diversity in and out of the work environment.

Meet our International Interns: 

United States of America

  

United Kingdom

 

 

 

Australia

 

 

 

 

Our interns will be trained by talented people and will be partnered up with a highly engaged team. They will bring creativity and innovation to transform the company.

Welcome to Shanghai Metal Corporation!

Do you want to join our winning team? Apply now and send a copy of your CV or Resume to hr@shanghaimetal.com

Written by:

Alexis Ty // SMC Editor

International HR Consultant