Vymeň plechovky za hamburger!

Ľudia milujú jesť hamburgery a popri tom popíjať kolu z plechovky. Čo by ste však povedali na to, ak by ste mohli prázdnu plechovku vymeniť za jeden chutný, šťavnatý hamburger? Nie je to nemožné. Zbohom kuchyňa starej mamy.

DDB Štokholm a McDonald spolupracovali na reklamnej kampani v Štokholme vo Švédsku, aby prinútili mladých ľudí poupratovať za sebou plechovky od piva či iných nápokov. McDonald rozmiestnil mnoho ojedinelých bilbordov, aby posilnil odkaz svojej kampane.

Reklama neobsahuje iba plagáty, ale tiež plastové tašky na zbieranie plechoviek. Ak potiahnete plagát za jeho koniec, igelitová taška sa oddelí a vy sa môžete pustiť do práce. Každá z týchto tašiek vysvetľuje princíp výmeny plechoviek za jedlo v sieťach McDonaldu. Za 10 plechoviek dostanete buď hamburger alebo cheeseburger, za 40 plechoviek dostanete Bic Mac. Bilbordy sú umiestnené väčšinou poblíž parkov a letných festivalových miest.

McDonald si myslí, že mladí ľudia, ktorí chodia na festivaly, tam utratia všetky svoje peniaze na pitie, tričká a lístky. Po celom dni tancovania, skákania a spievania na festivale, určite vyhladnú a pôjdu kam? No predsa s taškami plnými plechoviek do McDonaldu vymeniť ich za nejaké tie hamburgery. “Každý je šťastný. Plechovky putujú do recyklácie a ľudia dostanú svoje hamburgery.” hovorí DDB Štokholm.

Celý tento nápad by sa mohol stať dobrým prostriedkom na vyčistenie ulíc a komunity s nižším príjmom by si mohli trochu polepšiť. Čo však s tými nadbytočnými “hamburgerovými” kilami?

V Shanghai Metal Corporation máme takisto radi hamburgery a kolu v plechovke, no čo je podstatnejšie, ponúkame kvalitný hliník, ktorý sa používa v potravinárskom priemysle. Pre viac informácií navštívte webové stránky alebo nám zašlite dopyt a anglicky hovoriaci personál vám ochotne pomôže. Stiahnite si aplikáciu oskenovaním QR kódu alebo nás nasledujte na sociálnych sieťach.

    

Silvia M.//SMC Editor

Viac článkov od tohto autora si môžete prečítať tu.

Zdroje : inhabitat.com, adweek.com, foodbeast.com, googleimages

广告

Pay For Your Burger With Recycled Cans

Recycled aluminum cans have never been so wanted these days. Coca-Cola is the greater innovator when it comes to marketing campaigns such as China’s Coke Lyrics and now the partnership with McDonalds’ Australia, Coke Rewards, giving away rewards as you collect tokens.

Now McDonald’s takes one step further as an effort to get its fair share in this endless social marketing industry. Following an eco-conscious marketing move, McDonald’s in Stockholm is using recycled cans as currency in exchange for burgers. Part of an interactive campaign designed to the food chain company the advertising agency DDB Stockholm has created a huge incentive to young Swedes unwittingly clean up after them, especially during the summer time when parks and festivals leave behind piles of emptied aluminum beer and soda cans around the city.

As DDB Stockholm puts it, “you’ll find a lot of young people with empty drink cans and empty wallets”. As Simon Higby, a DDB Stockholm creative, puts it, “Youngsters don’t always have so much cash, but sometimes they can get empty cans. So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.”

All you have to do is to fill up a bag provided by McDonald’s with 10 cans in exchange for a hamburger or cheeseburger or 40 cans for a Big Mac. The recycling bags can be found attached to strategically installed billboards, which function as a dispenser for free bags – you just tug on the poster’s bottom to get your bag and you are ready to go to the nearest McDonald’s store to get your free burger.

The Swedish fast food chain now accepts “cards, cash and cans” and is an attempt to align the “making profit” during summer time with environmental concerns. By getting a burger the youngster will ultimately opt for fires or a drink to go with it, increasing sales of such items.

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) widely used in the manufacturing of Coke aluminum cans. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Source and picture: adweek.com, ddb.se, inhabitat.com, adweek.com, creativityonline.com, coloribus.com, 11even.net

Camilla G.//SMC Editor

Bridging the Sustainability Gap

Ariel Sharon Park in Tel Aviv is set to become the largest new urban park built in the world with in the last century . Bigger than Central Park in New York, the Ariel Sharon Park is currently open in a limited format, and will be opened in stages until its completion in 2020. The park will provide new urban green space that centers its design elements on ideas of sustainability. One of the park’s coming attractions will be a 160-meter long bridge constructed entirely of shipping containers.

Designed by Israeli firm Yoav Messer Architects Ltd., the ‘ECOntainer Bridge’ will provide aesthetically pleasing design, while serving the functional purpose of connecting the two sides of the river that runs through the new park. Construction is expected to be minimally invasive as the structure can be assembled off-site, and then transferred to the park location where it will be integrated with a new steel truss. Alongside the main bridge structure will be two cantilevering observation platforms that will offer expansive views of the new nature reserve.

The new bridge is expected to accommodate light vehicle and pedestrian traffic to improve the flow throughout the park. Additionally, the modular nature of the structure will allow containers to be added or reduced should the need arise. Photo-voltaic solar cells will be installed to provide clean electricity to power the bridge’s interior and exterior lighting as well as interior display panels that keep visitors informed on park information.

Once constructed, the ‘ECOntainer’ bridge will help to inspire new sustainable ideas in the container industry. Shanghai Metal Corporation currently provides a variety of shipping containers that can be custom tailored based on customer requests, and we someday hope to provide containers for innovative projects such as the ‘ECOntainer’ bridge.

To view our specific shipping container offerings, click here 

To view  metal and construction products as well as SMC company information check out our website: click here

—And You Can Always Join The Conversation Here—

LinkedIn:

http://www.linkedin.com/groups/Shanghai-Metal-Corporation-4965106

Twitter: (@Shanghai_Metal)

http://twitter.com/Shanghai_Metal

Facebook:

http://www.facebook.com/shanghaimetal

 

Source: “Yoav Messer Architects Ltd: ECOntainer Bridge, Israel – Designboom | Architecture & Design Magazine.” Designboom Architecture Design Magazine Yoav Messer Architects Ltd ECOntainer Bridge Israel Comments. Designboom, n.d. Web. 16 June 2014.

Images provided by:

design team: iftah hayner – architect in charge, hager admi, dani vainer

structural engineering: jacob & yuval achbert
graphic design: bluhm & tal