Bring a can, get a hambuger

People love eating hamburgers and drinking some Coke from a soda can. The idea of getting some juicy burger in exchange of soda cans sounds awesome and not impossible! Goodbye grandma’s cuisine.

DDB Stockholm and McDonald’s cooperated on a campaign in Stockholm in Sweden in order to make young people clean beer and soda cans after city’s endless festivals. To make this campaign more efficient, McDonald’s has installed unique advertisements.

The ads doesn’t contain just a poster, it also conceal plastic bag dispensers for collecting cans. Only thing you have to do is just tug on the poster’s bottom and a bag is yours, ready to go. Each of these bags explains the pricing for the promotion. For 10 cans you can get either hamburger or cheeseburger, for 40 cans you can get Bic Mac. The billboards are installed mostly near parks, summer festival areas.

McDonald’s think that folks going to music festivals, would spend most of money with their friends on festival tickets, shirts and drinks. After the whole day at festival, dancing, screaming, singing they are most likely going to be hungry. “So, accepting cans in return for burgers gets them to McDonald’s and the cans to the recycling depot. Everyone’s happy.” Simon Higby, a DDB Stockholm creative says.

It could be a great way of cleaning up the neighborhoods  and the communities with lower income could live better. But then young people have to jump and move a lot at festivals to get rid off “hamburger kilos”.

We like hamburgers and can of Coke in Shanghai Metal Corporation but what is more important, we offer high/quality aluminium which is widely used in a food industry and cans are made of it. For more information visit our website or send us inquiry. English speaking staff will guide you further. Download a new application by scanning QR code below.

    

Silvia M.//SMC Editor

You can read more articles written by this author here.

Original pictures and articles : inhabitat.com, adweek.com, foodbeast.com, googleimages

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Only in China – Drink Beer Straight from a Plastic Bag!

Tsingtao Brewery is one of the biggest beer brands in China. In the city of Qingdao in Shandong province where the beer is produced one can enjoy the original taste of the beer. The beer is also cheap, only about 10 cents a pound so most of us are financially able to enjoy the beer in large quantities. If you become too full, you can just doggy bag the beer, literally in a plastic bag.

In Qingdao almost every street shop is equipped with Tsingdao beer barrel and sterilized plastic bags. The 3.5% fresh beer is bought by pound and weighted to prevent gaseous volume manipulation. A pint of beer costs about 1.5 Chinese yuan which corresponds to approximately 24 cents.

The Tsingtao Brewery was founded in 1903 by German settlers and the first Tsingtao beer was served on December 1904. Because of the long history and the Western brand heritage, the Qingdaonese are very proud of the brewery. The company is now China’s second largest brewery with a 15% domestic market share. Tsingtao also has exported its beer abroad. The city of Qingdao commemorates its beer legacy by organizing the Qingdao beer festival annually on August.

So far, the bagged beer has not gone into mass production and it seems that the innovation will remain as an exclusive Qingdaonese novelty for quite some time. It is still uncertain when does bag packaging go mainstream in the beer industry. Some of ideas are already presented by Carlsberg and Degra Studio marketing agency.

If you need a high-quality liquid packing machine for your beverages, we at Shanghai Metal Corporation can offer a premium liquid packing machine whose quality assurance is top professional. We also offer post-sale services and a one year warranty. Please see our website for more details. Remember to follow us on Twitter, LinkedIn, Facebook and Instagram. You can also try our new mobile application by scanning the below QR code with your tablet or smart phone.

#BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original articles: Mafengwo.cn, Baidu Tieba, XCar.com, Behance.net, Tsingdaose.com, Tsingtao Brewery in Wikipedia, CNN Travel