printing – Shanghai Metal Corporation

The Naked Beer That Will Make Your Mouth Water

Surely a package design tells us more than we could imagine. As the Chinese saying goes “You eat first with your eyes, then your nose, then your mouth”. In the beverage label design this is not different. Wine bottle is usually what gets more attention when it comes to label design, leaving popular small run craft beers behind.

But with US craft breweries embracing aluminum cans the fate of beer cans have changed dramatically. Aluminum is the perfect raw material since it provides a cheap, impact-resistant, recyclable packaging. Protection against light which could spoil the very carefully selected aroma of the beer can be minimized by using aluminum cans. Beverage poisoning when in contact with aluminum is also avoided by a water-based polymer coating process.

As a result of the trend for home breweries and craft beers we have sees an explosion of inventive, creative and original label designs. Following the wave of beer can designs, Russia-based designer Timur Salikhov takes the beer packaging to the next level by introducing the Naked Premium Beer. The idea behind the Naked Premium Beer is to show the beer on the inside of a can. He puts “sweat marks” on the cans, meant to instantly quench thirst in the viewer.

The Naked Premium Beer is only one out of many examples of clever merchandising strategy. The Naked Premium Beer canister is not a de facto transparent can that has nothing to hide and everything to boast with its appealing cold, delicious and perfect foamy beer. The artist uses printing and visual effect to give a convincing picture of what is inside the Naked Premium Beer. “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”, says Salikhov. So when one looks carefully at the beer can he/she will then realize they have been tricked. But too late unfortunately, after having your mouth water already.

Other less tricky are the top 10 coolest-looking beer cans from the most artisanal craft breweries to the brewing giants of MillerCoors featured on Thrillist by CraftCans.com guru and Canned! US author Russ Phillips.

Shanghai Metal Corporation offers a wide range of metals such as aluminum, widely used in beer can manufacturing. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on LinkedIn, Twitter, Facebook, Instagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: qz.com, adweek.com, thrillist.com, 1adt.com

Camilla G.//SMC Editor

Print what you want!

The history of printing goes back to early Mesopotamian civilization before 3000 BC when round seals were used for rolling an impression into clay tablets. It was an amazing and one of the most important inventions in human history. People like reading books, newspapers or magazines and despite the fact that nowadays‘trend is to make everything online and to use just smart phones, tablets or computers, we love to “touch paper” and see impossible things becoming possible.

This brings us to 3D printing, “printing future”. For those who are not very familiar with what 3D printing actually is, here is the short explanation. Three-dimensional printing is a method of converting a virtual 3D model into a psychical object. 3D printing is a category of rapid prototyping technology. 3D printers usually work by “printing” successive layers on top of previous to build up a three dimensional object.

head — 3D printer constructs a model human figure

The idea of printing whatever we have on our minds is attractive. However, the recent surveys found that women and millennial are at least engaged group in 3D printing.

So when will all households have one their own 3D printer? Brian Jepson. the publisher of Make Media, has an interesting opinion relating to food. “I think the answer is as soon as there is a sub-$500 printer that makes stuff I can put in my mouth.”

In Shanghai Metal Corporation we also offer the printing machines, they are not not 3D but they are still well appreciated by clients for high performance and smooth working. For more information please visit our website or send us an inquiry. Also don‘t hesitate and follow us on Facebook, Twitter, LindkedIn or Instagram. If you have smart phone or tablet, download our new app by scanning QR code.

Silvia M.//SMC Editor

Credit : wikipedia.com, historyworld.net, hrc.utexas.edu, curiosity.discovery.com,tech.co

Pictures: Oli Scarff/Getty Images, google images

You can also read more articles by this author here.

The Chinese Invention that Changed the World

Our modern printing technology originates from China, where the world’s first woodblock art piece, the Diamond Sutra, was created during the Tang dynasty in 868 AD. Later in the 14th century, the technology in its advanced form spread to Europe leaving a mark to our modern culture. Because of the printing technique, cultures was now able to be spread and expressed in forms of printed material.

The original artifacts were carved on woodblocks made of pear or jujube tree using a thin paper, rice paste and a special knife, Quan Dao. The rice paste was poured on the woodblock. Then the special paper with artwork on it, was placed on the woodblock. After cautiously removing the paper with Quan Dao, the art piece was printed on the woodblock. The woodblock could now be used to print pieces of art on paper.

The Europeans started using the technology in the 14th century. Only difference was that where the Europeans used only one block to print, say, an image, the Chinese divided the image on several woodblocks. It is unclear how the Chinese invention was brought to Europe. Some experts say it was the missionaries who had learned the technique during their stay in China.

Shanghai Metal Corporation on its behalf continues the Chinese legacy by offering industry standard printing presses for offices worldwide. To know more about our products, please take a look at our website. Please also follow us on LinkedIn, Twitter and Facebook.

Tuomas P. // SMC Editor

Original articles: worldwideinvention.com, artelino.com

Pictures: Wikipedia, Blogspot