Play A Coke Lyric With Your Coke Bottle

It’s been 35 years since the Coca-Cola Company has been present in China. The company’s re-entry in China in 1979 followed the country’s economic opening after the Communist Party’s takeover. During the three decades of communism there were no foreign brands on Chinese soil. What existed of the Coke’s bottlers in 1949 were nationalized, and turned into the beverage of elites, which one could found at a few remaining exclusive hotels, if lucky enough.

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Today, China is the company’s third-largest market, after the US and Mexico, respectively, to be its biggest any day soon. To create the company’s newest the Coke Lyric bottle campaign, Coca-Cola partnered with Isobar, a digital marketing agency. The new campaign features a QR code on the Coke bottle which can be scanned in WeChat in order to activate a short clip of the same lyrics on the bottle. Once scanned, the song can also be shared with friends on WeChat and other social platforms.

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Coca-Cola has been taking advantage of social media and digital technology to help consumers connect with the brand, which ultimately increase sales. Isobar is calling these new digital objects ‘Musicons’, for musical emoticons. “The new ‘Musicons’ are to songs what tweets are to blogs. Sometimes a soundbite says it better,” said Tim Doherty, chief creative officer of Isobar China.

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Embedding lyrics on Coke products is the new addition this year, following last year’s Nickname Coke campaign in China, where consumers had to decide which nickname to give to which person – “whatever nickname bottle you received, signaled how people identify you”, added Doherty.

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Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (external Web site or social media page), where brands can exhibit a mix of content that showcases product use, perks or contests.

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Shanghai Metal Corporation is proud to announce our newest mobile app by scanning our QR code.  o find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

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#BuildingValueAcrossTheGlobe

Sources: mobilemarketer.com

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Camilla G.//SMC Editor

The Solution for Overcrowded Prisons – Container Jails

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Shipping containers are made to be durable. Because of their strength they are also an ideal building material that can be used to build safe homes. Actually, the safety level of shipping containers is so high that they can be used also to build prisons.

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In Australia’s Victoria, the local government is establishing a prison system made out of containers. The plan is to set up 50 containers for a hundred prisoners until Christmas. Victoria is an area of overcrowded prisons, and therefore containers bring an excellent solution for the problem. Australia is also planning to apply the same solution in other areas as well.

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Victoria’s prisons are meant for medium-security prisoners. The next question could be, taken the fact that shipping containers are as they are, how can one increase their security level? Modifying the prisons environment would be the only option. Setting up an Alcatraz style prison in the middle of an area of water area would work.  That is actually something that can be implemented with containers.

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The idea of floating container recreation centers is being implemented in Europe. The city of London is planning to construct a village of shipping containers on the River Thames. The 15-acre site would have 50 homes, cafes, bars and restaurants. They have also implemented some smaller scale projects in the Netherlands.

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Whether it is container apartments or just tools for shipping goods, Shanghai Metal Corporation can offer the solution. We sell premium shipping containers that can be used according to clients’ preferences. To know more about our containers, please visit our website. Also follow us on Twitter, Facebook, LinkedIn and Instagram. Try also downloading our mobile application by scanning the QR code below.

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Tuomas P. // SMC Editor

Pictures and original articles: Rawlinsons.co.nz, Sourceable.net, Theage.com.au, Abc.net.au, Asiapacific.anu.edu.au, Greenbiz.com, Daily Mail, Odt.co.nz