The World’s Biggest Mobile Fridge Sailed in Paris

The Eiffel Tower, Louvre, Notre Dame, Versailles, Moulin Rouge, those are the places to visit in Paris. In 2009, the city of love also became famous of a creative marketing campaign.

The Korean electronics company LG set up a creative marketing campaign for their ecological fridge. The company, one of South Korea’s largest chaebols, turned a 70 meter container ship into the world’s biggest fridge that sailed up the Seine from Le Havre to Paris between June 22 and June 25. The vessel transported cooking ingredients that the famous 3-star Michelin chef Alain Passard cooked for visiting journalists.

LG’s ecological fridge uses a patented “Linear Compressor” technology that is to lower energy consumption up to 20 percent compared to other conventional fridges. The new fridge technology has also received an A+ rating from the EU.

Refrigerated containers, or reefer containers, are mainly used for shipping temperature sensitive products even with extremely long distances. Reefer container technology enabled for instance the shipping of Camel Milk from the United Arab Emirates to Europe. Please, read the whole story here.

LG converts container ship into a huge advertisement for eco-friendly fridge

As businesses are getting more aware of the benefits of refrigerated containers, new uses for them are emerging. Reefer containers are basically tools that combine mobility and cold chain. One can set up a temperature sensitive business and still vary its location. For example, Atlanta’s Botanical Garden used a refrigerated container to set up a mobile bio-secure research laboratory for their research  on frogs in 2011. Reefer containers are also convenient in, say, open-air events where organizers need to keep their heavy loads of Red Bulls and Coca-Colas chilled all the time.

Like LG, Shanghai Metal Corporation‘s reefer containers also use environmentally friendly and energy efficient technology that generate a really low CO2 footprint. We also apply high standards in their quality assurance. To learn more about our refrigerated containers, please visit our website. Please also follow us on LinkedIn, Twitter, Facebook and Instagram.

Tuomas P. // SMC Editor

Pictures and original stories: Container Technology Inc., SlipperyBrick.com, Gcaptain.com, Btwins.net, Stickboydaily.com,

Liquid Packaging Made Famous by a Watch Company

Do you own a water resistant watch? As consumers we are blessed able to select our watches from various brands such as Suunto, Tissot and Rolex to name but a few. These companies most probably use a service from a third-party QA provider who verifies the water resistance through an industry protocol. Today we do not have to be aware of the protocol, thanks to the Spanish  watch manufacturer Festina who has taken the marketing of water resistant watches to a next level.

The company demonstrates the quality convincingly by packing the product into a transparent plastic bag filled with distilled water. The Profundo is 42mm wide in steel and water resistant to 200 meters. The dive-style watch has a rotating diver’s bezel and comes in orange, yellow, blue, and black dial colors. Inside the watch is a Japanese Miyota quartz movement. The divers strap is either silicon, plastic, or rubber.

The Festina Group was founded on 1902 in Switzerland. It was bought by a Spaniard Miguel Rodríguez in 1984. Today five watch brands Calypso, Jaguar, Festina, Lotus and Candino as well as two jewelry brands Lotus Style and Lotus Silver work under the brand.

Like Festina’s watches, every product can be packed in liquid by using a liquid packing machine. In Shanghai Metal Corporation we also trade Automatic Liquid Packing Machines for industrial use. To know more about our products, please visit our website. Please also follow us on Twitter, Facebook and LinkedIn. Try also our new mobile application by scanning the QR code below.

SMC QR

Tuomas P. // SMC Editor

Original stories and pictures: Festina, behance.net