The ports of many import-driven countries including the USA are filled with used shipping containers that are never shipped back to their original destinations. Therefore considering the well-being of the environment, getting new ways of use for them is crucial. Building affordable homes for many families is the best option, but how to influence the local decision makers to offer building permits.
The valuable resources of used shipping containers will remain as an unused asset if the decision makers do not allow the installation of shipping container houses. The roots of the problem are not on the operational level, in other words, in the daily application and inspection processes. In many countries there are protocols on how large, what colour or which material the houses in a specific suburb should be made of. The problem is that the standards do not say much about special building materials, let alone shipping containers.
The inspectors can only follow the protocol, that’s a fact. Therefore people should work on influencing the upper level authorities, unions and city councils.
Social media offers great tools for that. It is important that people keep on writing blogs about the benefits of shipping container architecture. It is also equally important to share other people’s work on social media. The optimum use of Facebook, Twitter, Google Plus, WordPress etc. enables the maximum reach of one’s work. Maximum reach implies that the content will eventually reach the decision makers or the people who influence them. Moreover, as we already analyzed in our former article, this industry develops really slowly, so all the counter measures should be designed for a long run.
Besides quality, quantity also counts. The decision makers also suffer from bounded rationality. Instead of only few experts, by social media they can be influences of thousands of experts, those who want to build affordable homes and to help to save the environment and the economy. Even though it sounds like a long shot but it’s still an implementable way.
Shanghai Metal Corporation also contributes to this good cause by creating content related to container architecture and sharing others’ work. SMC is a pioneer in providing shipping containers and container buildings for many countries. You can also join our social media communities.
Tuomas P. // SMC Editor
Pictures and more reading in: Containerist, Biz Journals, Wikipedia, Baidu Image, Baco Enterprises