What?! Car Flying Over London?

You probably have seen Smart Cars jumping over a bridge every single day in Rotterdam but I bet you haven’t seen the 2015 Jaguar XE flying over central London in the beginning of this month.

Jaguar XE leaving its factory in Solihull

In collaboration with the British Royal Air Force Red Arrows Acrobatic Team the car was air-lifted by helicopter in Solihull, where Jaguar’s manufacturers is located and carried along the Thames to Tower Bridge. The car continued its trip on a boat to later on hit the Earls Court, the home of 14 Jaguar debuts since 1935, where it was escorted by two 1960’s Mark II Jaguar Police Cars and welcomed by the 3,000 excited VIP guests.

Jaguar XE on its way to Earls Court

The show was narrated by English actor, John Hannah and included a star-studded performance lineup including Emeli Sande, The Kaiser Chiefs, Eliza Doolittle, the Royal Ballet, members of the London Philharmonic Orchestra and Max Milner from The Voice.

David Gandy, Damian Lewis and David Blakeley

What so special about the cutting-edge £30,000 XE sports car is the aluminum-intensive materials used to build the car, making it lightweight, stiff and sleek profile. The aluminum-lighter body makes the car more potential-fuel conscious, which in turn comes in line with efficiency regulations. Other carmakers such as Ford have chosen to use nearly all aluminum metal body in its most profitable vehicle, F150. The fact is aluminum when combined with small amounts of other metals to form and alloy it is actually just as strong as steel.

Highly aerodynamic and powerful due to it six cylinder motor, Jaguar XE generates 450 pounds-feet of torque, allowing it to go from zero to 100 km/h in less than 5 seconds and hit an electronically limited maximum speed of 155 mph. The XE car has a luxurious interior and advanced infotainment system including an eight-inch touchscreen and a clear graphical interface.

Shanghai Metal Corporation offers a wide range of aluminum sheet (aluminum plate) and other parts widely used in the manufacturing of automobiles. To find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Or you could try our new mobile app by scanning our QR code. Moreover, we sell directly from Alibaba , EC21, Tradekey or directly at sales@shanghaimetal.com.

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Source and pictures: trendhunter.com, jaguarmena.com, liverpoolecho.co.uk, sgcarmart.com

Camilla G.//SMC Editor

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A Smart Car Jumps Over a Bridge Every Day!

They have filmed some really astonishing car jump stunts in Hollywood. In real life, the jumps such as James Bond: The Man With the Golden Gun, Thelma and Louise and Terminator 2, would result in absolutely catastrophic damage. Still, there is a car that jumps over a bridge every single day.

In Rotterdam, you can see a Smart Car jumping over an elevated bridge from miles away. The thing that you will see is actually a billboard advertisement made by an advertising agency BBDO Düsseldorf to promote the sales of the Smart BRABUS car. The billboard is attached to the cutting point of the bridge, and when the bridge opens, it seems like the Smart car is jumping over the bridge.

The BRABUS campaign lead to a phenomenal success of more than 2000 cars sold before its launch. Smart car is famous also for its other creative marketing campaigns. The small size of the car has inspired its marketers to design, say, unique small size parking spaces for only smart cars a way to promote the car’s fuel efficiency (see the picture below). The Rotterdam Bridge campaign is really groundbreaking in automobile industry.

Shanghai Metal Corporation has successfully implemented some major bridge building projects. Our projects include the pedestrian bridge in Shanghai’s Wuzhou Avenue, an airport highway in Hefei city and an arch bridge in Zhejiang province’s city of Caidong.

To know more about our bridge building projects, please visit our website. Also follow us on Twitter, Facebook and LinkedIn. You can also download our new mobile application by scanning the QR code below.

 

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Tuomas P. // SMC Editor

Pictures and original stories:  Toxel.com, Adsoftheworld.com, Jalopnik.com