Play A Coke Lyric With Your Coke Bottle

It’s been 35 years since the Coca-Cola Company has been present in China. The company’s re-entry in China in 1979 followed the country’s economic opening after the Communist Party’s takeover. During the three decades of communism there were no foreign brands on Chinese soil. What existed of the Coke’s bottlers in 1949 were nationalized, and turned into the beverage of elites, which one could found at a few remaining exclusive hotels, if lucky enough.

Today, China is the company’s third-largest market, after the US and Mexico, respectively, to be its biggest any day soon. To create the company’s newest the Coke Lyric bottle campaign, Coca-Cola partnered with Isobar, a digital marketing agency. The new campaign features a QR code on the Coke bottle which can be scanned in WeChat in order to activate a short clip of the same lyrics on the bottle. Once scanned, the song can also be shared with friends on WeChat and other social platforms.

Coca-Cola has been taking advantage of social media and digital technology to help consumers connect with the brand, which ultimately increase sales. Isobar is calling these new digital objects ‘Musicons’, for musical emoticons. “The new ‘Musicons’ are to songs what tweets are to blogs. Sometimes a soundbite says it better,” said Tim Doherty, chief creative officer of Isobar China.

Embedding lyrics on Coke products is the new addition this year, following last year’s Nickname Coke campaign in China, where consumers had to decide which nickname to give to which person – “whatever nickname bottle you received, signaled how people identify you”, added Doherty.

Typically, a smartphone is used as a QR code scanner, displaying the code and converting it to some useful form (external Web site or social media page), where brands can exhibit a mix of content that showcases product use, perks or contests.

Shanghai Metal Corporation is proud to announce our newest mobile app by scanning our QR code.  o find out more about us, please visit our Website, WordPress, LinkedIn , Twitter , Facebook  and Instagram. Moreover, we sell directly from Alibaba , EC21 and Tradekey.

#BuildingValueAcrossTheGlobe

Sources: mobilemarketer.com

Pictures:

 

Camilla G.//SMC Editor

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Container Shops – The New Hot Trend in Modern Retailing!

Conventional retailing includes setting up a store in a fixed location and paying the rent for the use of the real estate. Modern retailing on the other hand, is mobile, meaning that instead of waiting for the customers to come to you, you will be able to easily relocate your business closer to your customers. This simple procedure is going mainstream and it can only be done with shipping containers. Boxman Studios have listed some benefits of container stores.

Wherever there is a container pop-up store there is always crowd, there is no question about that. This phenomenon has been proven by various consumer brands including Nike that “just did it” and designed a shipping container to reach its lacrosse market, making 38 stops in 52 days across the U.S. You can read the whole story in Box Man Studios’s article.

Another reason why container pop-up stores attract consumers is that they are equipped with electricity generators that can be used to set up Wi-Fi hotspots. While surfing online they can also admire ads on containers’ vertically extended walls and perhaps scan your company’s QR code with WeChat.

What’s more, container pop-up stores are 100 % customizable. Containers come with various kinds of door solutions, letting companies customize to pop-up stores according to their brands.

Adidas also executed a successful pop-up campaign in 2012’s Boston Maraton where it attracted many people among 27,000 runners. The German sports brand also showed its creativity by bringing  a shoe box shaped container store to Chicago’s Lollapalooza music festival in 2010.

Especially clothing companies are going for pop-up retailing. Besides Nike and Adidas, also Lacoste and Uniqlo have had their container shops to visit California and New York.

Generator enabled and refrigerated containers have also made it possible for restaurant businesses to step in the pop-up business. During the construction of the new World Trade Center in New York City, the fast food chain Subway offered the workers an exclusive Subway store consisting of three stacked containers moved higher and higher up the building as the building grew. Starbucks has also opened some innovative drive-thru container stores across the U.S.

Shanghai Metal Corporation is a proud provider of shipping containers that can be used as homes, hotels, offices or pop-up shops. Our website offers a detailed description of our containers and container houses. Besides visiting our site, please also remember to follow us on Facebook, Twitter, Instagram and LinkedIn. Please also try our new mobile application by scanning our QR code with your tablet or mobile phone.

 

Tuomas P. // SMC Editor

Pictures and original articles: Illy pop-up café in Melbourne, Archiexpo.com, Retaildesignblog.net, Designboom.com, ContainerTech.com, Starbucks newsroom, Boxman Studios, Eventmarketer.com