The Naked Beer That Will Make Your Mouth Water

Surely a package design tells us more than we could imagine. As the Chinese saying goes “You eat first with your eyes, then your nose, then your mouth”. In the beverage label design this is not different. Wine bottle is usually what gets more attention when it comes to label design, leaving popular small run craft beers behind.

But with US craft breweries embracing aluminum cans the fate of beer cans have changed dramatically. Aluminum is the perfect raw material since it provides a cheap, impact-resistant, recyclable packaging. Protection against light which could spoil the very carefully selected aroma of the beer can be minimized by using aluminum cans. Beverage poisoning when in contact with aluminum is also avoided by a water-based polymer coating process.

As a result of the trend for home breweries and craft beers we have sees an explosion of inventive, creative and original label designs. Following the wave of beer can designs, Russia-based designer Timur Salikhov takes the beer packaging to the next level by introducing the Naked Premium Beer. The idea behind the Naked Premium Beer is to show the beer on the inside of a can. He puts “sweat marks” on the cans, meant to instantly quench thirst in the viewer.

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The Naked Premium Beer is only one out of many examples of clever merchandising strategy. The Naked Premium Beer canister is not a de facto transparent can that has nothing to hide and everything to boast with its appealing cold, delicious and perfect foamy beer. The artist uses printing and visual effect to give a convincing picture of what is inside the Naked Premium Beer. “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”, says Salikhov. So when one looks carefully at the beer can he/she will then realize they have been tricked. But too late unfortunately, after having your mouth water already.

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Other less tricky are the top 10 coolest-looking beer cans from the most artisanal craft breweries to the brewing giants of MillerCoors featured on Thrillist by CraftCans.com guru and Canned! US author Russ Phillips.

Shanghai Metal Corporation offers a wide range of metals such as aluminum, widely used in beer can manufacturing. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: qz.com, adweek.com, thrillist.com, 1adt.com

Camilla G.//SMC Editor

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Cork or Screw Cap For Your Wine Bottle?

If you are a wine lover, you might have noticed an increase of screw cap closures for your wine bottle in the shops. The reason for this shift from cork to metal is that an increased amount of wine is being contaminated by cork taint, leaving the wine tasting musty and dull. The culprit for this unpleasant phenomenon, which can spoil up to one in 10 bottles, is trichloroanisole (TCA), a compound formed when chlorine used for bleaching reacts with mould already growing in the cork. Humans are incredibly sensitive to the compound and can detect it even at weak dilutions of six parts per trillion. TCA can flourish in several areas of a bottling facility, such as drains and barrels, but corks pose the biggest problem.

The problem of tainted corks is thought to be on the up because cork manufacturers are finding it increasingly hard to find supplies of good quality cork to meet demand – more wine than ever is being sold in bottles, rather than in bulk form. Looking further afield from a production perspective, an enormous number of screw top bottles are already produced for spirits and fortified wines, so a change to bottling wine with screw caps should not pose any problems, and in fact may be easier.

Screw cap closures consist of an aluminium cap with threads which fit the neck finish of a bottle and a liner of plastic (often PVDC), cork, rubber, or other soft material as wad to make a seal with the mouth of the bottle. While they can form a very tight seal, there is debate as to the extent of reduction and is one factor that limited the use of plastics and screw caps in the past. Reduction which results from too little oxygen being present during winemaking and aging, increases the presence of unfavourable sulphur based components that cause an odour of rotten eggs.

Oxygenation is also the subject of debate among wine producers who believe that oxygen  is able to gradually seep through cork and into the bottle, and that this is the only way wine can mature. In this sense, screw cap producers argue that wine is aged by oxygen in the wine itself and a tiny amount of residual air held between the cap and wine.

Although screw caps seem to increase in popularity, only some wine producers are switching from cork to aluminum caps. Traditional French wineries do not seem to start bottling their premium Bordeaux wines with screw caps, but if so, then we will know the wine world will be really changing. Tell us your preference and if you notice any difference between cork wine bottles and screw cap ones.

Shanghai Metal Corporation offers aluminum is varying types including sheet, plate, coil, strip, plate, tube, pipe, in varying fittings and sizes. SMC also produces aluminum profile for radiator, motor shell, and furniture. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: bestinpackaging.com, azom.com, winefolly.com,  youngberghill.com, parade.condenast.com, Wikipedia, corkdiaries.com,  divinediversion.wordpress.com

Camilla G.//SMC Editor

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