Only in China – Drink Beer Straight from a Plastic Bag!

Tsingtao Brewery is one of the biggest beer brands in China. In the city of Qingdao in Shandong province where the beer is produced one can enjoy the original taste of the beer. The beer is also cheap, only about 10 cents a pound so most of us are financially able to enjoy the beer in large quantities. If you become too full, you can just doggy bag the beer, literally in a plastic bag.

In Qingdao almost every street shop is equipped with Tsingdao beer barrel and sterilized plastic bags. The 3.5% fresh beer is bought by pound and weighted to prevent gaseous volume manipulation. A pint of beer costs about 1.5 Chinese yuan which corresponds to approximately 24 cents.

The Tsingtao Brewery was founded in 1903 by German settlers and the first Tsingtao beer was served on December 1904. Because of the long history and the Western brand heritage, the Qingdaonese are very proud of the brewery. The company is now China’s second largest brewery with a 15% domestic market share. Tsingtao also has exported its beer abroad. The city of Qingdao commemorates its beer legacy by organizing the Qingdao beer festival annually on August.

So far, the bagged beer has not gone into mass production and it seems that the innovation will remain as an exclusive Qingdaonese novelty for quite some time. It is still uncertain when does bag packaging go mainstream in the beer industry. Some of ideas are already presented by Carlsberg and Degra Studio marketing agency.

If you need a high-quality liquid packing machine for your beverages, we at Shanghai Metal Corporation can offer a premium liquid packing machine whose quality assurance is top professional. We also offer post-sale services and a one year warranty. Please see our website for more details. Remember to follow us on Twitter, LinkedIn, Facebook and Instagram. You can also try our new mobile application by scanning the below QR code with your tablet or smart phone.

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Tuomas P. // SMC Editor

Pictures and original articles: Mafengwo.cn, Baidu Tieba, XCar.com, Behance.net, Tsingdaose.com, Tsingtao Brewery in Wikipedia, CNN Travel 

Liquid Packaging Business That Prospered Without Angels

Shark Tank is an ABC reality show that has attracted millions of viewers worldwide. In Shark Tank entrepreneurs get a chance to pitch their business ideas to a group of venture capitalists and ask for some funding in exchange for a share of their companies. In most cases the entrepreneurs leave the tank with empty pockets, but there was one idea that the sharks would really have wanted.

Copa di Vino is an innovative way to pack wine into a glass. The company holds a utility patent for packing alcoholic beverages into a sealed glass-like plastic container. In other words, the company is the only one in the world who can pack wine in ready-to-drink glasses.

James Martin, the CEO of Copa di Vino went to the tank two times.  In the first time one of the angels Kevin O’Leary offered him a licensing deal including 600,000 dollars for 51 % stake in his utility patent . Martin refused the offer and left empty handed. In the second time he was given a two million dollar evaluation and an offer from O’Leary, Marc Cuban and Robert Herjavec.  That deal was never made and still, the entrepreneur has managed to sell over 15 million glasses and to reach a growth of over 1000 percent.

Liquid packing seems to be a field where businesses compete with patents and design. An example of a creative use of liquid packaging is given by a watch brand Festina. The company has packed its water resistant watches in a plastic bag of distilled water in order to demonstrate the quality of their watches. For details on the brand, please have a glimpse of our former blog on liquid packaging through this link.

Shanghai Metal Corporation is a reliable provider of automatic liquid packing machines. We also apply a high standard quality assurance and offer high-quality post-sales services. To learn more about our liquid packing machine, please visit our website. Please also follow us on Twitter, Facebook, LinkedIn and Instagram. You can also download our new mobile application by scanning the QR code below.

 

#BuildingValueAcrossTheGlobe

Tuomas P. // SMC Editor

Pictures and original articles: Wallstreetinsanity.com, ABC, Justelementary.com, ABC News, Hogshead Wine Wordpress, Seblogger.com, Nowyouknowevents.com, Festina