Can a reflection from glass-steel skyscraper melt things?

The owner of a luxury car Jaguar XJ parked his sweetheart across the street from the curvy 37 story glass-and-steel skyscraper designed by Uruguayan architect Rafael Viñoly in London  before an afternoon business meeting. Only two hours later, this car was giving off smells of melting and displaying clear signs of damage. The developers of the building who nicknamed it as “Walkie Talkie” for its distinctive shape, agreed to pay for the damages.

So how could skyscraper melt the car? 

“Fundamentally it’s reflection,” Chris Shepherd of the Institute of Physics told the BBC “If a building creates enough of a curve with a series of flat windows, which act like mirrors, the reflections all converge at one point, focusing and concentrating the light.” The curves of “Walkie Talkie” skyscraper acted like a magnifying glass to concentrate the light on only one spot, the exact spot where Jaguar XJ was parked.

Parking has been suspended in the areas affected by the reflect sunlight.
“That spot”
The carpet in a nearby barber shop has a burn mark on the carpet from sunlight reflected off the 'Walkie Talkie' tower.
A burn mark on the carpet from sunlight reflected off the “Walkie Talkie” Tower

According to Kheir Al-Kodmany, an associate professor at the University of Illinois at Chicago, Walkie Talkie’s designers forgot about the fact that southern-facing building would generate a lot of heat. If it had been a northern-facing building, it would have been an issues. Luckily London isn’t a very sunny city.

“As we get more shiny, glassy metal buildings, reflected light will become a bigger deal,” John Frederick, a professor of atmospheric science at the University of Chicago says. “The high reflection is good if you’re inside trying to keep intense sunlight out, but if you’re outside, you’ll be the recipient of that reflected light.” Well, sometimes it is just better to walk, leave your car safely parked at home and protect the environment.

The business man's Jaguar apparently buckled in the heat from the 'Walkie Scorchie.'

Shanghai Metal Corporation offers high-quality steel products, stainless steel, galvanized steel, steel and other metal products widely used in architecture, automotive industry etc. For more information don’t hesitate to visit our website or send us inquiry. English speaking staff will guide you further. Download a new application by scanning QR code below or follow us on Social Media.

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Silvia M.//SMC Editor

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Sources : theverge.com, popsci.com, nydailynews.com, googleimages

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The Naked Beer That Will Make Your Mouth Water

Surely a package design tells us more than we could imagine. As the Chinese saying goes “You eat first with your eyes, then your nose, then your mouth”. In the beverage label design this is not different. Wine bottle is usually what gets more attention when it comes to label design, leaving popular small run craft beers behind.

But with US craft breweries embracing aluminum cans the fate of beer cans have changed dramatically. Aluminum is the perfect raw material since it provides a cheap, impact-resistant, recyclable packaging. Protection against light which could spoil the very carefully selected aroma of the beer can be minimized by using aluminum cans. Beverage poisoning when in contact with aluminum is also avoided by a water-based polymer coating process.

As a result of the trend for home breweries and craft beers we have sees an explosion of inventive, creative and original label designs. Following the wave of beer can designs, Russia-based designer Timur Salikhov takes the beer packaging to the next level by introducing the Naked Premium Beer. The idea behind the Naked Premium Beer is to show the beer on the inside of a can. He puts “sweat marks” on the cans, meant to instantly quench thirst in the viewer.

naked1

The Naked Premium Beer is only one out of many examples of clever merchandising strategy. The Naked Premium Beer canister is not a de facto transparent can that has nothing to hide and everything to boast with its appealing cold, delicious and perfect foamy beer. The artist uses printing and visual effect to give a convincing picture of what is inside the Naked Premium Beer. “There are many beer cans with different design. And there is only one that shows what really is inside. Why hide what good beer looks like?”, says Salikhov. So when one looks carefully at the beer can he/she will then realize they have been tricked. But too late unfortunately, after having your mouth water already.

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Other less tricky are the top 10 coolest-looking beer cans from the most artisanal craft breweries to the brewing giants of MillerCoors featured on Thrillist by CraftCans.com guru and Canned! US author Russ Phillips.

Shanghai Metal Corporation offers a wide range of metals such as aluminum, widely used in beer can manufacturing. To find out more, please visit our Website or send your inquiry here. Our English speaking personnel will be more than pleased to help you. Follow us on  LinkedInTwitter, FacebookInstagram and don’t forget to subscribe to our YouTube channel. Or you could try our new mobile app by scanning our QR code.

Source and photo credit: qz.com, adweek.com, thrillist.com, 1adt.com

Camilla G.//SMC Editor

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